Comments on: HOUSE OF SUGAR rejected by Diamond http://pwbeat.publishersweekly.com/blog/2006/09/07/house-of-sugar-rejected-by-diamond/ The News Blog of Comics Culture Sun, 22 Nov 2009 22:18:36 +0000 http://wordpress.org/?v=2.0.2 by: Marketing Monday: No-Brainer Marketing Efforts, Pt. II » loudpoet http://pwbeat.publishersweekly.com/blog/2006/09/07/house-of-sugar-rejected-by-diamond/#comment-669886 Tue, 01 Jan 2008 04:10:34 +0000 http://pwbeat.publishersweekly.com/blog/2006/09/07/house-of-sugar-rejected-by-diamond/#comment-669886 [...] Having covered the basics of developing a marketing plan and the no-brainer efforts every publisher and/or creator should be willing and able to implement before soliciting their first (or next) publication, it’s time to delve a little deeper into the specifics of the Simple Marketing Plan. Whether initiated by a publisher (ideally) or a creator (sadly, the norm in comics), every single title needs a marketing plan of its own in order to be profitable. Amazon.com is littered with books no one’s ever heard of because they lacked an effective marketing plan, and there are numerous examples of Diamond rejecting certain titles because of a legitimate or perceived lack of saleability. [...] […] Having covered the basics of developing a marketing plan and the no-brainer efforts every publisher and/or creator should be willing and able to implement before soliciting their first (or next) publication, it’s time to delve a little deeper into the specifics of the Simple Marketing Plan. Whether initiated by a publisher (ideally) or a creator (sadly, the norm in comics), every single title needs a marketing plan of its own in order to be profitable. Amazon.com is littered with books no one’s ever heard of because they lacked an effective marketing plan, and there are numerous examples of Diamond rejecting certain titles because of a legitimate or perceived lack of saleability. […]

]]> by: Jason A. Quest http://pwbeat.publishersweekly.com/blog/2006/09/07/house-of-sugar-rejected-by-diamond/#comment-3954 Sat, 09 Sep 2006 13:09:45 +0000 http://pwbeat.publishersweekly.com/blog/2006/09/07/house-of-sugar-rejected-by-diamond/#comment-3954 The rejection form-letter is interesting. As someone who'll be submitting to Diamond soon (and for whom their market <i>is</i> a fairly important part of my publishing plans), it offers a few red flags of things to avoid that would make it easier for them to turn down the book (e.g. non-standard format). The rejection form-letter is interesting. As someone who’ll be submitting to Diamond soon (and for whom their market is a fairly important part of my publishing plans), it offers a few red flags of things to avoid that would make it easier for them to turn down the book (e.g. non-standard format).

]]> by: Journalista » Blog Archive » Sept. 8, 2006: Dullsville http://pwbeat.publishersweekly.com/blog/2006/09/07/house-of-sugar-rejected-by-diamond/#comment-3863 Fri, 08 Sep 2006 12:48:08 +0000 http://pwbeat.publishersweekly.com/blog/2006/09/07/house-of-sugar-rejected-by-diamond/#comment-3863 [...] House of Sugar, a sweet little comic by Rebecca Kraatz, has been rejected by Diamond for distribution. By and of itself, this wouldn&#8217;t necessarily be news &#8212; we all know what Diamond does and doesn&#8217;t sell, and it&#8217;s why much of the action is taking place outside of most comics shops these days &#8212; but publisher Hope Larson has reprinted the rejection letter Diamond issues on such occasions, something I hadn&#8217;t seen before. Bonus comedy: &#8220;The writing is not up to the comic industry standards,&#8221; a statement that&#8217;s hilarious on any number of levels, not the least of which being that it&#8217;s grammatically incorrect. (Link via Heidi MacDonald.) While we&#8217;re on the subject, this thread on The Engine offers a good examination of the issues involved in this incident. [...] […] House of Sugar, a sweet little comic by Rebecca Kraatz, has been rejected by Diamond for distribution. By and of itself, this wouldn’t necessarily be news — we all know what Diamond does and doesn’t sell, and it’s why much of the action is taking place outside of most comics shops these days — but publisher Hope Larson has reprinted the rejection letter Diamond issues on such occasions, something I hadn’t seen before. Bonus comedy: “The writing is not up to the comic industry standards,” a statement that’s hilarious on any number of levels, not the least of which being that it’s grammatically incorrect. (Link via Heidi MacDonald.) While we’re on the subject, this thread on The Engine offers a good examination of the issues involved in this incident. […]

]]> by: Pete Bangs http://pwbeat.publishersweekly.com/blog/2006/09/07/house-of-sugar-rejected-by-diamond/#comment-3843 Fri, 08 Sep 2006 10:39:22 +0000 http://pwbeat.publishersweekly.com/blog/2006/09/07/house-of-sugar-rejected-by-diamond/#comment-3843 Thanks for pointing me towards this wonderful strip. I tend to rely on blogs to point me towards webstrips rather than relying on some of the feed sites as so much is relatively worthless. This is a beautiful strip and I've book marked the site so I can keep track of when the book is published. I'll hopefully get it through Page 45. And Marz is so right, Diamond will need these sorts of books very soon. Thanks for pointing me towards this wonderful strip. I tend to rely on blogs to point me towards webstrips rather than relying on some of the feed sites as so much is relatively worthless.

This is a beautiful strip and I’ve book marked the site so I can keep track of when the book is published. I’ll hopefully get it through Page 45.

And Marz is so right, Diamond will need these sorts of books very soon.

]]> by: Marz Richards http://pwbeat.publishersweekly.com/blog/2006/09/07/house-of-sugar-rejected-by-diamond/#comment-3729 Thu, 07 Sep 2006 22:04:39 +0000 http://pwbeat.publishersweekly.com/blog/2006/09/07/house-of-sugar-rejected-by-diamond/#comment-3729 It is interesting to see how books of note such as House of Sugar and Paper Rad find a way to the market (and usually great success as well) even without Diamond's distribution. I'm betting Diamond will eventually need books like House of Sugar a lot more than independent comics will need Diamond. It is interesting to see how books of note such as House of Sugar and Paper Rad find a way to the market (and usually great success as well) even without Diamond’s distribution. I’m betting Diamond will eventually need books like House of Sugar a lot more than independent comics will need Diamond.

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