Comments on: Boston may have tough case against ATHF viral marketers

by: M.Lusk

Sun, 04 Feb 2007 16:30:35 +0000

If CN pays Boston the half-million the mayor says this cost, they will have gotten more bang for their buck than any publicity they could have bought. With a 30-second Super Bowl spot running 2.6 million dollars, a mere half-mill for the repeated exposures and mentions of ATHF they got this week was an unbelievable bargain.
Putting them near overpasses and on bridges where people might mistake them WAS stupid, yes; I wonder if they were more careful about that in other cities.
But as of now, officials in Boston look like a little over-reactionary, to say the least. And the governor of the state looks particularly stupid, repeatedly calling the cartoon boxes “a hoax.”

by: Shannon Chenoweth

Sun, 04 Feb 2007 15:29:12 +0000

It was obviously a joke, but it was more than stupid on their part. In this day and age, you just can’t do stuff like that.
Have some smarts people. No matter how funny or cute you think it may be.

by: Darren J. Gendron

Sun, 04 Feb 2007 05:54:02 +0000

We now have someone to blame:
http://www.inhislikeness.com/litebrite/litebrite.html