by Marc-Oliver Frisch
DC Comics’ big launch in May was, of course, the weekly Countdown. Succeeding the tremendously successful 52 and widely publicized as the “spine of the DC Universe” for the coming twelve months, Countdown seems to be met with high expectations by the publisher: It has to deliver as an event book in its own right; and, unlike 52, it also has to serve as the lynchpin of a large-scale crossover with a plethora of tie-ins and spin-off books coming up, all of which are going to live or die on the popularity of the mother title. Do the first four issues of Countdown live up to those expectations? Well, look below for an answer.
In other news, DC’s average and total periodical sales were down again in May. This comes as no surprise, given that April’s World War III event miniseries was effectively ordered as four extra issues of 52 and resulted in a sizable sales boost. With the perennial bestseller Justice League of America, the erratically shipping All Star Batman and a strong final issue for 52, the publisher had three books selling beyond the 100,000 unit mark in May. However, they remained the only DC titles to make the Top 15 that month. The only new title coming from DC’s sub-labels, meanwhile, was the TV adaptation Supernatural: Origins. In other words, it was yet another very, very, very quiet month for Vertigo and WildStorm, in terms of periodicals.
On a cautiously positive note, I should mention that, for the first time in ages, all DC Comics periodicals solicited for May actually did come out that month, for a change. With the exception of the supposedly ongoing Doctor Fate monthly, that is, which has been reworked into a different format and is now set to launch in September. And, of course, a few books were an issue or two behind their schedules. And, sure enough, this doesn’t cover the bunch that remain in production limbo and weren’t solicited to begin with, either. Or the ones which were on a planned skip month in May. Or the fact that several major and minor titles solicited for June have already been pushed back to July. But still. It’s a start. See below for the details.
Thanks to Milton Griepp and ICv2.com for the permission to use their figures. An overview of ICv2.com’s estimates can be found here.
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3 - JUSTICE LEAGUE OF AMERICA
05/2001: JLA #54 — 69,390*
05/2002: JLA #66 — 60,581*
05/2003: JLA #81 — 60,316
05/2004: JLA #96 — 70,377 [ 71,546]
05/2004: JLA #97 — 68,170 [ 70,446]
05/2005: JLA #114 — 63,934
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07/2006: Justice League #0 — 162,378 (+118.4%) [169,199]
08/2006: Justice League #1 — 212,581 (+ 30.9%) [251,266]
09/2006: Justice League #2 — 143,412 (- 32.5%) [158,480]
10/2006: –
11/2006: Justice League #3 — 140,939 (- 1.7%) [143,310]
12/2006: Justice League #4 — 136,709 (- 3.0%) [139,123]
12/2006: Justice League #5 — 132,460 (- 3.1%) [133,924]
01/2007: –
02/2007: –
03/2007: Justice League #6 — 130,099 (- 1.8%) [131,754]
04/2007: Justice League #7 — 154,984 (+ 19.1%)
04/2007: Justice League #8 — 130,365 (- 15.9%)
05/2007: Justice League #9 — 129,285 (- 0.8%)
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6 months: - 8.3%
1 year : n.a.
2 years : +102.2%
Sales remain high for the second month of “The Lightning Saga,” a crossover with Justice Society of America which runs through both titles. The lack of a boost from the book’s established range suggests that there’s going to be a drop with issue #11, once the crossover storyline is over. So far, though, the book keeps generating great sales.
As usual, retailers were able to order a variant cover edition for every ten copies ordered of the regular edition, which likely enhanced the numbers. A fourth printing of issue #1 sold another 4,375 units in May, meanwhile, and a second printing of issue #2 shifted an additional 3,557 copies.
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