Japan embraces licensing
It’s hard to believe that the land of the Rising Sun and Sanrio isn’t licensing happy, but accoring to this article, it’s just catching on — internationally that is:
“America has been at the forefront of using licensing as a marketing tool. By contrast, Japanese companies are not fully aware of the strategy or view giving outsiders the rights to their brands as a risk,” he said.
But that is slowly changing, he said, noting Honda Motor Co. has opened its luxury brand Acura to the licensing market.
LInk includes comments from Viz and other manga-related tidbits.
07/19/07 at 9:19 pm
[…] Hat tip to PW Beat for the licensing article- […]
07/19/07 at 11:25 pm
Japanese Companies Sees Value in Licensing…
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