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	<title>Comments on: Marvel Month-to-Month Sales &#8212; December 2007</title>
	<link>http://pwbeat.publishersweekly.com/blog/2008/01/30/marvel-month-to-month-sales-december-2007/</link>
	<description>The News Blog of Comics Culture</description>
	<pubDate>Mon, 07 Jul 2008 00:03:04 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.0.2</generator>

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		<title>by: December 2007 Sales Figures &#171; New Warriors Continuity Conundrum</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/01/30/marvel-month-to-month-sales-december-2007/#comment-902755</link>
		<pubDate>Mon, 18 Feb 2008 21:35:26 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/01/30/marvel-month-to-month-sales-december-2007/#comment-902755</guid>
					<description>[...] December 2007 Sales&amp;#160;Figures  The December 2007 sales estimates have been out for several weeks now. In fact, January 2008 estimates should be coming out soon. So instead of trying to quickly cobble together a feeble analysis, I&amp;#8217;ll defer to Paul O&amp;#8217;Brien&amp;#8217;s December 2007 edition of his Marvel Month-to-Month Sales column at The Beat, the comics blog for Publisher&amp;#8217;s Weekly. O&amp;#8217;Brien uses a different source for his figures than I do, but the difference is less than +/- 100 copies and usually less than +/- 50 copies, and so is rather negligible for these purposes. Of course, take everything with a grain of salt. Neither my analysis or O&amp;#8217;Brien&amp;#8217;s should be translated into factual statements on a given title&amp;#8217;s success or lack thereof. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] December 2007 Sales&nbsp;Figures  The December 2007 sales estimates have been out for several weeks now. In fact, January 2008 estimates should be coming out soon. So instead of trying to quickly cobble together a feeble analysis, I&#8217;ll defer to Paul O&#8217;Brien&#8217;s December 2007 edition of his Marvel Month-to-Month Sales column at The Beat, the comics blog for Publisher&#8217;s Weekly. O&#8217;Brien uses a different source for his figures than I do, but the difference is less than +/- 100 copies and usually less than +/- 50 copies, and so is rather negligible for these purposes. Of course, take everything with a grain of salt. Neither my analysis or O&#8217;Brien&#8217;s should be translated into factual statements on a given title&#8217;s success or lack thereof. [&#8230;]
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		<title>by: Peter Adriaenssens</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/01/30/marvel-month-to-month-sales-december-2007/#comment-862827</link>
		<pubDate>Tue, 12 Feb 2008 20:14:10 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/01/30/marvel-month-to-month-sales-december-2007/#comment-862827</guid>
					<description>Apart from Marvel's event-y books (the X-titles, Spider-Man, and Hulk), all their books appear to be somewhat lower, a lot lower, or a whole lot lower than they were either 6 months ago, 1 year ago, 2 years ago, 3 years ago, or 4 years ago. 

Two possibilities: people are finally getting tired of the ever-changing status-quo that remains unexplored before being changed yet again. Or just more and more people are waiting for the trade and therefore not supporting the single issues. It's probably a mixture of both, and if the loss of sales in singles results in a bigger amount of sales in tpb's, then no problem. But if it doesn't, then despite the overall better picture (add all the books together and they do fine thanks to the regular new series with high numbers like Thor and Ultimates 3), they're not managing to hang on to a large chunk of their audience. 

No doubt retailers will order LOTS of Secret Invasion though. They always do. But as the numbers show, in the end it's hack-and-slash again, trying to keep up with reader apathy.</description>
		<content:encoded><![CDATA[<p>Apart from Marvel&#8217;s event-y books (the X-titles, Spider-Man, and Hulk), all their books appear to be somewhat lower, a lot lower, or a whole lot lower than they were either 6 months ago, 1 year ago, 2 years ago, 3 years ago, or 4 years ago. </p>
<p>Two possibilities: people are finally getting tired of the ever-changing status-quo that remains unexplored before being changed yet again. Or just more and more people are waiting for the trade and therefore not supporting the single issues. It&#8217;s probably a mixture of both, and if the loss of sales in singles results in a bigger amount of sales in tpb&#8217;s, then no problem. But if it doesn&#8217;t, then despite the overall better picture (add all the books together and they do fine thanks to the regular new series with high numbers like Thor and Ultimates 3), they&#8217;re not managing to hang on to a large chunk of their audience. </p>
<p>No doubt retailers will order LOTS of Secret Invasion though. They always do. But as the numbers show, in the end it&#8217;s hack-and-slash again, trying to keep up with reader apathy.
</p>
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		<title>by: Ivan Isaacs</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/01/30/marvel-month-to-month-sales-december-2007/#comment-788173</link>
		<pubDate>Fri, 01 Feb 2008 15:48:27 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/01/30/marvel-month-to-month-sales-december-2007/#comment-788173</guid>
					<description>&amp;#62;293.  GIANT-SIZE SPIDER-MAN
&amp;#62;12/07  Back in Black - 2,349

IIRC that was a magazine reprint and not a digest. They also did this with &quot;X-Men: First Class&quot; and two other titles.

And yes, &quot;X-Men: First Class #6&quot; was re-shipped even without retailers complaining about damaged copies (at least we didn't complain/notice 'cause apparently our copies were okay).

And Marvel also shipped a sh!tload of &quot;Fallen Son: Iron Man&quot; as promotional copies to retailers.</description>
		<content:encoded><![CDATA[<p>&gt;293.  GIANT-SIZE SPIDER-MAN<br />
&gt;12/07  Back in Black - 2,349</p>
<p>IIRC that was a magazine reprint and not a digest. They also did this with &#8220;X-Men: First Class&#8221; and two other titles.</p>
<p>And yes, &#8220;X-Men: First Class #6&#8243; was re-shipped even without retailers complaining about damaged copies (at least we didn&#8217;t complain/notice &#8217;cause apparently our copies were okay).</p>
<p>And Marvel also shipped a sh!tload of &#8220;Fallen Son: Iron Man&#8221; as promotional copies to retailers.
</p>
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		<title>by: Chris McFeely</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/01/30/marvel-month-to-month-sales-december-2007/#comment-786878</link>
		<pubDate>Fri, 01 Feb 2008 11:17:29 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/01/30/marvel-month-to-month-sales-december-2007/#comment-786878</guid>
					<description>I am *apalled* that Ultimates 3 is #1, and just plain upset to see Howard the Duck and Omega the Unknown charted below MARVEL BLOODY SPOTLIGHT. Jesus CHRIST.</description>
		<content:encoded><![CDATA[<p>I am *apalled* that Ultimates 3 is #1, and just plain upset to see Howard the Duck and Omega the Unknown charted below MARVEL BLOODY SPOTLIGHT. Jesus CHRIST.
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		<title>by: Journalista - the news weblog of The Comics Journal &#187; Blog Archive &#187; Jan. 31, 2008: Dave Sim visits The Comics Journal message board&#8230;</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/01/30/marvel-month-to-month-sales-december-2007/#comment-778406</link>
		<pubDate>Thu, 31 Jan 2008 08:55:22 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/01/30/marvel-month-to-month-sales-december-2007/#comment-778406</guid>
					<description>[...] [Publishing] Paul O&amp;#8217;Brien presents Marvel Entertainment&amp;#8217;s month-to-month sales to Direct-Market retailers, now updated for December. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] [Publishing] Paul O&#8217;Brien presents Marvel Entertainment&#8217;s month-to-month sales to Direct-Market retailers, now updated for December. [&#8230;]
</p>
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		<title>by: Dennis</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/01/30/marvel-month-to-month-sales-december-2007/#comment-777800</link>
		<pubDate>Thu, 31 Jan 2008 06:58:06 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/01/30/marvel-month-to-month-sales-december-2007/#comment-777800</guid>
					<description>It should be noted that Thor continues to have 2 covers (50/50 ratio).</description>
		<content:encoded><![CDATA[<p>It should be noted that Thor continues to have 2 covers (50/50 ratio).
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		<title>by: David Oakes</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/01/30/marvel-month-to-month-sales-december-2007/#comment-775776</link>
		<pubDate>Wed, 30 Jan 2008 23:44:03 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/01/30/marvel-month-to-month-sales-december-2007/#comment-775776</guid>
					<description>&quot;Somebody has apparently found an old crate of FALLEN SON: IRON MAN issues down the back of a sofa, as it picks up 8,336 re-orders, five months after coming out.&quot;

Could this be a variant cover?  Jeph Loeb was at a local con over the weekend, and it seemed like every artist in attendance was given a copy with a white box for sketches, I think by ACTOR/HERO INITIATIVE as a fundraiser.</description>
		<content:encoded><![CDATA[<p>&#8220;Somebody has apparently found an old crate of FALLEN SON: IRON MAN issues down the back of a sofa, as it picks up 8,336 re-orders, five months after coming out.&#8221;</p>
<p>Could this be a variant cover?  Jeph Loeb was at a local con over the weekend, and it seemed like every artist in attendance was given a copy with a white box for sketches, I think by ACTOR/HERO INITIATIVE as a fundraiser.
</p>
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		<title>by: Micah</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/01/30/marvel-month-to-month-sales-december-2007/#comment-775317</link>
		<pubDate>Wed, 30 Jan 2008 21:38:16 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/01/30/marvel-month-to-month-sales-december-2007/#comment-775317</guid>
					<description>I agree.  Iron Fist is THE book I am most excited about from Marvel.  If you dig Planetary, you should check this out.  It has got sci-fi, history, legacies, Marvel U backdrop and such a huge backstory that it could go on for years!  Fold all of it up in Kung-Fu giftwrap and put a Fat Cobra bow on it, cause this book is the best.  FAT COBRA, you wenches!

Dan Slott is writing an incredible book over in Avengers: Init.  Maybe he should just take over Marvel Comics Presents, fold Initiative in there, and let Slott write the Marvel Universe.  And don't forget to drop that $4 price point; it is killing everything it touches.</description>
		<content:encoded><![CDATA[<p>I agree.  Iron Fist is THE book I am most excited about from Marvel.  If you dig Planetary, you should check this out.  It has got sci-fi, history, legacies, Marvel U backdrop and such a huge backstory that it could go on for years!  Fold all of it up in Kung-Fu giftwrap and put a Fat Cobra bow on it, cause this book is the best.  FAT COBRA, you wenches!</p>
<p>Dan Slott is writing an incredible book over in Avengers: Init.  Maybe he should just take over Marvel Comics Presents, fold Initiative in there, and let Slott write the Marvel Universe.  And don&#8217;t forget to drop that $4 price point; it is killing everything it touches.
</p>
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		<title>by: Roman Bednar</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/01/30/marvel-month-to-month-sales-december-2007/#comment-775183</link>
		<pubDate>Wed, 30 Jan 2008 20:50:39 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/01/30/marvel-month-to-month-sales-december-2007/#comment-775183</guid>
					<description>How can Iron Fist be at #72?  That book should be much higher. People who are not reading it are missing out on a great book.</description>
		<content:encoded><![CDATA[<p>How can Iron Fist be at #72?  That book should be much higher. People who are not reading it are missing out on a great book.
</p>
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		<title>by: K</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/01/30/marvel-month-to-month-sales-december-2007/#comment-774729</link>
		<pubDate>Wed, 30 Jan 2008 18:26:20 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/01/30/marvel-month-to-month-sales-december-2007/#comment-774729</guid>
					<description>A couple notes speaking as a retailer:

--ALL of our copies of X-Men: First Class #6 were misprinted, and subsequently replaced.    Presuming everybody's was misprinted, that would certainly, as Paul notes, account for the weird sales figure.

--In December Diamond sent us piles of stuff we didn't need or order (&quot;as a bonus,&quot; I'm told), random trades like Runaways Digest v.2 and fresh piles of that Marvel Zombies OHotMU, which I already had too many of.  I shrugged and put them out on the rack, which I imagine is what happened at Paul's store as well.  There was no real &quot;demand,&quot; we were just given a whole bunch extra.</description>
		<content:encoded><![CDATA[<p>A couple notes speaking as a retailer:</p>
<p>&#8211;ALL of our copies of X-Men: First Class #6 were misprinted, and subsequently replaced.    Presuming everybody&#8217;s was misprinted, that would certainly, as Paul notes, account for the weird sales figure.</p>
<p>&#8211;In December Diamond sent us piles of stuff we didn&#8217;t need or order (&#8221;as a bonus,&#8221; I&#8217;m told), random trades like Runaways Digest v.2 and fresh piles of that Marvel Zombies OHotMU, which I already had too many of.  I shrugged and put them out on the rack, which I imagine is what happened at Paul&#8217;s store as well.  There was no real &#8220;demand,&#8221; we were just given a whole bunch extra.
</p>
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		<title>by: dlevy</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/01/30/marvel-month-to-month-sales-december-2007/#comment-774580</link>
		<pubDate>Wed, 30 Jan 2008 17:57:32 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/01/30/marvel-month-to-month-sales-december-2007/#comment-774580</guid>
					<description>I suspect a bunch of the MU books selling below The Order are hoping to ride the coattails of Secret Invasion for a while, so I wouldn't cross them off the chart yet.  (Ms. Marvel, for example, has already been advertised with a Skrully cover...)</description>
		<content:encoded><![CDATA[<p>I suspect a bunch of the MU books selling below The Order are hoping to ride the coattails of Secret Invasion for a while, so I wouldn&#8217;t cross them off the chart yet.  (Ms. Marvel, for example, has already been advertised with a Skrully cover&#8230;)
</p>
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		<title>by: JD</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/01/30/marvel-month-to-month-sales-december-2007/#comment-774122</link>
		<pubDate>Wed, 30 Jan 2008 15:48:56 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/01/30/marvel-month-to-month-sales-december-2007/#comment-774122</guid>
					<description>The December Sales for X-MEN: DIE BY THE SWORD (#4 &amp;#38; #5) are somehow missing from its chart.</description>
		<content:encoded><![CDATA[<p>The December Sales for X-MEN: DIE BY THE SWORD (#4 &amp; #5) are somehow missing from its chart.
</p>
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		<title>by: Daniel Merlin Goodbrey</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/01/30/marvel-month-to-month-sales-december-2007/#comment-774104</link>
		<pubDate>Wed, 30 Jan 2008 15:39:35 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/01/30/marvel-month-to-month-sales-december-2007/#comment-774104</guid>
					<description>&amp;#62; 57. GIANT-SIZE AVENGERS
&amp;#62; 12/07  Special #1 - 42,407

&amp;#62; A bit underwhelming for an original Avengers story. But then again, it
&amp;#62; doesn’t feature the regular creators.

From what I understand, Marvel were actually very pleased with the numbers on this one, given that it was a $5 dollar book and featured a whole bunch of us new-to-marvel writer types.</description>
		<content:encoded><![CDATA[<p>&gt; 57. GIANT-SIZE AVENGERS<br />
&gt; 12/07  Special #1 - 42,407</p>
<p>&gt; A bit underwhelming for an original Avengers story. But then again, it<br />
&gt; doesn’t feature the regular creators.</p>
<p>From what I understand, Marvel were actually very pleased with the numbers on this one, given that it was a $5 dollar book and featured a whole bunch of us new-to-marvel writer types.
</p>
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		<title>by: Somebody</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/01/30/marvel-month-to-month-sales-december-2007/#comment-773910</link>
		<pubDate>Wed, 30 Jan 2008 14:37:32 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/01/30/marvel-month-to-month-sales-december-2007/#comment-773910</guid>
					<description>Re: Av, Init
&amp;#62; The monthly series continues to bleed readers at a terrifying rate. On the bright side, for what it’s worth, the Annual manages to sells quite close to the core title. Normally they lag further behind.

The Annual is a bannered &lt;i&gt;Secret Invasion: Infiltration&lt;/i&gt; issue. The core title isn't.

RE: BP
&amp;#62; A lot of Initiative books have gone into decline over the last few months, but BLACK PANTHER is in freefall. I would never have anticipated that sales would fall this fast. Given the fate of THE ORDER, this book must be in some danger.

As I posted last month, this is just resuming the pre-Storm/CW/Initiative trend.</description>
		<content:encoded><![CDATA[<p>Re: Av, Init<br />
&gt; The monthly series continues to bleed readers at a terrifying rate. On the bright side, for what it’s worth, the Annual manages to sells quite close to the core title. Normally they lag further behind.</p>
<p>The Annual is a bannered <i>Secret Invasion: Infiltration</i> issue. The core title isn&#8217;t.</p>
<p>RE: BP<br />
&gt; A lot of Initiative books have gone into decline over the last few months, but BLACK PANTHER is in freefall. I would never have anticipated that sales would fall this fast. Given the fate of THE ORDER, this book must be in some danger.</p>
<p>As I posted last month, this is just resuming the pre-Storm/CW/Initiative trend.
</p>
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