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	<title>Comments on: Bookscan revisited</title>
	<link>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/</link>
	<description>The News Blog of Comics Culture</description>
	<pubDate>Fri, 04 Jul 2008 06:59:45 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.0.2</generator>

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		<title>by: Christopher Allen</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-1033915</link>
		<pubDate>Sun, 09 Mar 2008 22:57:45 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-1033915</guid>
					<description>I always knew Alan David Doane was a certain breed, hence the equation ADD=ACB. Whether POB=FOS is arguable.</description>
		<content:encoded><![CDATA[<p>I always knew Alan David Doane was a certain breed, hence the equation ADD=ACB. Whether POB=FOS is arguable.
</p>
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		<title>by: Jamie Coville</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-960013</link>
		<pubDate>Wed, 27 Feb 2008 16:27:19 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-960013</guid>
					<description>Then we need to have a debate because Tom going bugnuts would be worth the price admission alone.</description>
		<content:encoded><![CDATA[<p>Then we need to have a debate because Tom going bugnuts would be worth the price admission alone.
</p>
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		<title>by: Tom Spurgeon</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-958442</link>
		<pubDate>Wed, 27 Feb 2008 11:20:26 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-958442</guid>
					<description>I'll debate anyone on the original subject, but if there's anyone who wants to debate whether or not Bone is mainstream/indy/alt or the role of bedsheets in defining mainstream status or who's stronger, Chris Ware or Mark Millar, I probably couldn't do that without risk of going bugnuts insane right up there on the podium and smashing my head into the plastic water pitcher until I bled to death.

Just sayin'.</description>
		<content:encoded><![CDATA[<p>I&#8217;ll debate anyone on the original subject, but if there&#8217;s anyone who wants to debate whether or not Bone is mainstream/indy/alt or the role of bedsheets in defining mainstream status or who&#8217;s stronger, Chris Ware or Mark Millar, I probably couldn&#8217;t do that without risk of going bugnuts insane right up there on the podium and smashing my head into the plastic water pitcher until I bled to death.</p>
<p>Just sayin&#8217;.
</p>
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		<title>by: The Beat</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-955900</link>
		<pubDate>Wed, 27 Feb 2008 02:53:10 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-955900</guid>
					<description>We really need a debate at San Diego, don't we?</description>
		<content:encoded><![CDATA[<p>We really need a debate at San Diego, don&#8217;t we?
</p>
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		<title>by: Dirk Deppey</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-955755</link>
		<pubDate>Wed, 27 Feb 2008 02:14:15 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-955755</guid>
					<description>So wait, Heidi: I say that the future of comics in bookstores belongs to Jeff Smith and Scholastic and you chastise me for thinking that it belongs to &lt;i&gt;Love and Rockets&lt;/i&gt;? I'd love to know how you reached that conclusion. I bet it would've been a fascinating process to watch.</description>
		<content:encoded><![CDATA[<p>So wait, Heidi: I say that the future of comics in bookstores belongs to Jeff Smith and Scholastic and you chastise me for thinking that it belongs to <i>Love and Rockets</i>? I&#8217;d love to know how you reached that conclusion. I bet it would&#8217;ve been a fascinating process to watch.
</p>
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		<title>by: caleb</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-955131</link>
		<pubDate>Tue, 26 Feb 2008 23:26:07 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-955131</guid>
					<description>&lt;i&gt;. I would say that SPIDERMAN and BATMAN are mainstream characters given the fact you can buy sheets and towels with their pictures on them. &lt;/i&gt;

Spider-Man can't be considered a mainstream character until mainstream media learn to spell his name with the hyphen, let alone professional comics bloggers.</description>
		<content:encoded><![CDATA[<p><i>. I would say that SPIDERMAN and BATMAN are mainstream characters given the fact you can buy sheets and towels with their pictures on them. </i></p>
<p>Spider-Man can&#8217;t be considered a mainstream character until mainstream media learn to spell his name with the hyphen, let alone professional comics bloggers.
</p>
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		<title>by: Tom Spurgeon</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-954085</link>
		<pubDate>Tue, 26 Feb 2008 20:20:25 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-954085</guid>
					<description>I miss spinner racks.</description>
		<content:encoded><![CDATA[<p>I miss spinner racks.
</p>
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		<title>by: Marc-Oliver Frisch</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-953667</link>
		<pubDate>Tue, 26 Feb 2008 19:00:02 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-953667</guid>
					<description>Paul, to Alan: &quot;You’re assuming that sales through bookstores must necessarily be to a mainstream audience.&quot;

Nor, I think, is it safe to assume anymore that the direct market exclusively serves typical comics fans.</description>
		<content:encoded><![CDATA[<p>Paul, to Alan: &#8220;You’re assuming that sales through bookstores must necessarily be to a mainstream audience.&#8221;</p>
<p>Nor, I think, is it safe to assume anymore that the direct market exclusively serves typical comics fans.
</p>
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		<title>by: Brian Hibbs</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-953427</link>
		<pubDate>Tue, 26 Feb 2008 18:05:36 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-953427</guid>
					<description>Dick: DEATH NOTE took a HUGE jump once the anime starting being broadcast (like, from total memory, by more than a third), but that's definitely a piece of comics material still likely to be charting 10 years from now, because it is SUPER AWESOME.

-B</description>
		<content:encoded><![CDATA[<p>Dick: DEATH NOTE took a HUGE jump once the anime starting being broadcast (like, from total memory, by more than a third), but that&#8217;s definitely a piece of comics material still likely to be charting 10 years from now, because it is SUPER AWESOME.</p>
<p>-B
</p>
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		<title>by: Dick Hyacinth</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-953381</link>
		<pubDate>Tue, 26 Feb 2008 17:55:49 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-953381</guid>
					<description>I also think it might be a little unfair to lump in Death Note with the anime tie-ins--it was doing pretty well even before that show appeared on Cartoon Network, wasn't it?

And there's a Batman cartoon on TV right now, isn't there?</description>
		<content:encoded><![CDATA[<p>I also think it might be a little unfair to lump in Death Note with the anime tie-ins&#8211;it was doing pretty well even before that show appeared on Cartoon Network, wasn&#8217;t it?</p>
<p>And there&#8217;s a Batman cartoon on TV right now, isn&#8217;t there?
</p>
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		<title>by: The Beat</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-953361</link>
		<pubDate>Tue, 26 Feb 2008 17:51:20 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-953361</guid>
					<description>Oops! I stand corrected! I momentarily confused Vampire Knight with some other manga about vampires that has a video game tie-in.</description>
		<content:encoded><![CDATA[<p>Oops! I stand corrected! I momentarily confused Vampire Knight with some other manga about vampires that has a video game tie-in.
</p>
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		<title>by: Brian Hibbs</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-953334</link>
		<pubDate>Tue, 26 Feb 2008 17:36:41 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-953334</guid>
					<description>Heidi: VAMPIRE KNIGHT also doesn't seem to be broadcasting on TV yet (unless I missed something).

-B</description>
		<content:encoded><![CDATA[<p>Heidi: VAMPIRE KNIGHT also doesn&#8217;t seem to be broadcasting on TV yet (unless I missed something).</p>
<p>-B
</p>
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		<title>by: Tom Spurgeon</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-953160</link>
		<pubDate>Tue, 26 Feb 2008 16:51:20 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-953160</guid>
					<description>We can avoid them. 

Well, maybe not Naruto so much.</description>
		<content:encoded><![CDATA[<p>We can avoid them. </p>
<p>Well, maybe not Naruto so much.
</p>
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		<title>by: The Beat</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-953121</link>
		<pubDate>Tue, 26 Feb 2008 16:36:36 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-953121</guid>
					<description>Alan, I already looked at all the non-manga books in the top 100 above.  Out of the top books you list in your analysis, only FRUITS BASKET is not based on a show that's airing on TV, hence, effectively a TV tie-in. I have no doubt that Naruto would sell well if the anime wasn't being aired here, but the fact that 5 of the non-manga books are superhero shows they have the same level of  mainstream penetration. 

To put it bluntly....Stephen King, Naruto and Heroes are all mainstream...&lt;B&gt;and there's not a thing we can do about it!&lt;/b&gt;


EDIT: I've just read all of your analysis in the post referenced above, and using my metaphor of a horse race, you have just uncovered the biggest pile of road apples I have yet seen in this derby. BONE is artcommix? Really? I guess E. Nesbit is Jean Rhys, too.  I would like to see both you AND Dirk try to define what the terms of mainstream and literary/art are. 

People are using these numbers to bolster whatever they want to prove. And it's ludicrous. </description>
		<content:encoded><![CDATA[<p>Alan, I already looked at all the non-manga books in the top 100 above.  Out of the top books you list in your analysis, only FRUITS BASKET is not based on a show that&#8217;s airing on TV, hence, effectively a TV tie-in. I have no doubt that Naruto would sell well if the anime wasn&#8217;t being aired here, but the fact that 5 of the non-manga books are superhero shows they have the same level of  mainstream penetration. </p>
<p>To put it bluntly&#8230;.Stephen King, Naruto and Heroes are all mainstream&#8230;<B>and there&#8217;s not a thing we can do about it!</b></p>
<p>EDIT: I&#8217;ve just read all of your analysis in the post referenced above, and using my metaphor of a horse race, you have just uncovered the biggest pile of road apples I have yet seen in this derby. BONE is artcommix? Really? I guess E. Nesbit is Jean Rhys, too.  I would like to see both you AND Dirk try to define what the terms of mainstream and literary/art are. </p>
<p>People are using these numbers to bolster whatever they want to prove. And it&#8217;s ludicrous.
</p>
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		<title>by: Paul O'Brien</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-953101</link>
		<pubDate>Tue, 26 Feb 2008 16:32:20 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-953101</guid>
					<description>Overly simplistic, Alan.  You're assuming that sales through bookstores must necessarily be to a mainstream audience.  Manga sells through bookstores, therefore it's selling to the mainstream.  

That doesn't follow at all.  There are plenty of cult, niche and specialist publications in mainstream bookstores.  You're ignoring the possibility that manga also has a niche audience, but happens to sell through a more conventional distribution route.</description>
		<content:encoded><![CDATA[<p>Overly simplistic, Alan.  You&#8217;re assuming that sales through bookstores must necessarily be to a mainstream audience.  Manga sells through bookstores, therefore it&#8217;s selling to the mainstream.  </p>
<p>That doesn&#8217;t follow at all.  There are plenty of cult, niche and specialist publications in mainstream bookstores.  You&#8217;re ignoring the possibility that manga also has a niche audience, but happens to sell through a more conventional distribution route.
</p>
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		<title>by: ADD</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-952814</link>
		<pubDate>Tue, 26 Feb 2008 15:47:26 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-952814</guid>
					<description>Which of course anyone would, if comparing and contrasting mainstream vs. direct market trends.</description>
		<content:encoded><![CDATA[<p>Which of course anyone would, if comparing and contrasting mainstream vs. direct market trends.
</p>
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		<title>by: Paul O'Brien</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-952707</link>
		<pubDate>Tue, 26 Feb 2008 15:33:22 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-952707</guid>
					<description>Of course, Alan, that only works if you ignore the direct market entirely.</description>
		<content:encoded><![CDATA[<p>Of course, Alan, that only works if you ignore the direct market entirely.
</p>
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		<title>by: ADD</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-951928</link>
		<pubDate>Tue, 26 Feb 2008 13:42:06 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-951928</guid>
					<description>Here's &lt;a href=&quot;http://www.comicbookgalaxy.com/blog/2008/02/far-more-distant-third-superheroes-as.html&quot; rel=&quot;nofollow&quot;&gt;more on the idea of what is and isn't mainstream&lt;/a&gt;, backed up with numbers provided by Rich Johnston (thanks, Rich!).</description>
		<content:encoded><![CDATA[<p>Here&#8217;s <a href="http://www.comicbookgalaxy.com/blog/2008/02/far-more-distant-third-superheroes-as.html" rel="nofollow">more on the idea of what is and isn&#8217;t mainstream</a>, backed up with numbers provided by Rich Johnston (thanks, Rich!).
</p>
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		<title>by: Rich Johnston</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-951680</link>
		<pubDate>Tue, 26 Feb 2008 13:12:10 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-951680</guid>
					<description>&quot;Just as your average British drawing-room comedy broadcast on PBS is not going to pull down the same kind of ratings as Lost&quot;

It gets much better ratings than Lost. 

Here at least. 8-)</description>
		<content:encoded><![CDATA[<p>&#8220;Just as your average British drawing-room comedy broadcast on PBS is not going to pull down the same kind of ratings as Lost&#8221;</p>
<p>It gets much better ratings than Lost. </p>
<p>Here at least. <img src='http://pwbeat.publishersweekly.com/blog/wp-includes/images/smilies/icon_cool.gif' alt='8-)' class='wp-smiley' />
</p>
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		<title>by: Tom Spurgeon</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-950100</link>
		<pubDate>Tue, 26 Feb 2008 03:47:54 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/02/22/bookscan-revisited/#comment-950100</guid>
					<description>I'm pretty sure Chris Ware's mainstream, but only because there seems to be a cartoon show on Sunday nights after The Simpsons starring Jimmy Corrigan.</description>
		<content:encoded><![CDATA[<p>I&#8217;m pretty sure Chris Ware&#8217;s mainstream, but only because there seems to be a cartoon show on Sunday nights after The Simpsons starring Jimmy Corrigan.
</p>
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