Comments on: Bits o’ DC news: LIARS trailer, Canadian pricing http://pwbeat.publishersweekly.com/blog/2008/03/12/bits-o-dc-news-liars-trailer-canadian-pricing/ The News Blog of Comics Culture Sun, 06 Jul 2008 13:35:39 +0000 http://wordpress.org/?v=2.0.2 by: Al http://pwbeat.publishersweekly.com/blog/2008/03/12/bits-o-dc-news-liars-trailer-canadian-pricing/#comment-1050992 Wed, 12 Mar 2008 20:43:23 +0000 http://pwbeat.publishersweekly.com/blog/2008/03/12/bits-o-dc-news-liars-trailer-canadian-pricing/#comment-1050992 As far as the "one price for Canada and US" angle, we Canadians have witnessed several newsstand magazines doing this. However, we've since found out that they have done two overprint runs. One run to print the American cover price on American copies, and another separate overprint run for Canadian newsstands, to show a 30% higher Canadian cover price, without the lower American cover price present for reference and comparison. Very sly. Be careful what you wish for! As far as the “one price for Canada and US” angle, we Canadians have witnessed several newsstand magazines doing this.

However, we’ve since found out that they have done two overprint runs. One run to print the American cover price on American copies, and another separate overprint run for Canadian newsstands, to show a 30% higher Canadian cover price, without the lower American cover price present for reference and comparison. Very sly.

Be careful what you wish for!

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