Comments on: Around the horn 1-2-3 http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/ The News Blog of Comics Culture Fri, 29 Aug 2008 07:17:45 +0000 http://wordpress.org/?v=2.0.2 by: Alan Coil http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1243478 Fri, 11 Apr 2008 00:19:25 +0000 http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1243478 J:K said: "How many months pregnant is Brevoort?" _____ Worse than that, he looks like the guy who lives in his Mother's basement. J:K said:

“How many months pregnant is Brevoort?”
_____

Worse than that, he looks like the guy who lives in his Mother’s basement.

]]> by: Toby http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1239628 Thu, 10 Apr 2008 15:55:33 +0000 http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1239628 What in the hell...?? I just took a look at the rest of the photos, and man... I don't want to judge this before I see it, but well, i can't help it! This looks beyond awful. What in Jor-El's name is Scarlette wearing in that fourth picture?!? It looks like they ransacked Rosie Perez's closet, and just threw a bunch of random crap on her. Good god.... I never thought I'd say this, but this looks worse than Robocop 2. What in the hell…?? I just took a look at the rest of the photos, and man… I don’t want to judge this before I see it, but well, i can’t help it! This looks beyond awful. What in Jor-El’s name is Scarlette wearing in that fourth picture?!? It looks like they ransacked Rosie Perez’s closet, and just threw a bunch of random crap on her. Good god….

I never thought I’d say this, but this looks worse than Robocop 2.

]]> by: snoid http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1238301 Thu, 10 Apr 2008 12:27:01 +0000 http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1238301 "it’s like hiring Harmony Korine to do Peanuts" That would be the greatest comic movie EVER! “it’s like hiring Harmony Korine to do Peanuts”

That would be the greatest comic movie EVER!

]]> by: Tom Spurgeon http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1238268 Thu, 10 Apr 2008 12:18:37 +0000 http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1238268 I would totally watch Harmony Korine's Peanuts. I would totally watch Harmony Korine’s Peanuts.

]]> by: James Rocchi http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1237372 Thu, 10 Apr 2008 09:14:19 +0000 http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1237372 Does anyone with even a millisecond's actual experience with The Spirit or Will Eisner think Frank Miller's direction of it will be anything but a colossal failure? Jesus, it's like hiring Harmony Korine to do Peanuts, because Kids was about a group of youths with no visible adult supervision, too. I mean, hiring Rian Johnston (Brick) or Peyton Reed (Down With Love) -- someone who understands retro-style means more than fishnets and noir means more than bulked-up sociopaths would have been smart, but this is going to be brutal. Does anyone with even a millisecond’s actual experience with The Spirit or Will Eisner think Frank Miller’s direction of it will be anything but a colossal failure? Jesus, it’s like hiring Harmony Korine to do Peanuts, because Kids was about a group of youths with no visible adult supervision, too. I mean, hiring Rian Johnston (Brick) or Peyton Reed (Down With Love) — someone who understands retro-style means more than fishnets and noir means more than bulked-up sociopaths would have been smart, but this is going to be brutal.

]]> by: The Beat http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1235619 Thu, 10 Apr 2008 03:57:50 +0000 http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1235619 Blog@ had <a href = "http://dontlinkthis.net/movies/hires/thespirit/" rel="nofollow">this link</a> to more costume tests. Although what is a leak and what isn't is hard to tell these days, I'm guessing these may not have been exactly what was hoped to get out. I think there is some va-va-voom there for everyone, however. Blog@ had this link to more costume tests. Although what is a leak and what isn’t is hard to tell these days, I’m guessing these may not have been exactly what was hoped to get out. I think there is some va-va-voom there for everyone, however.

]]> by: Steve Taylor http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1235455 Thu, 10 Apr 2008 03:13:54 +0000 http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1235455 Scarlett looks as though she's gearing up for a sketch on MAD TV. I have no faith that the Spirit movie as directed by Miller will be anything but cheerless, cynical, dark and nothing like the Spirit comics. I hope he proves me wrong, though. Scarlett looks as though she’s gearing up for a sketch on MAD TV.
I have no faith that the Spirit movie as directed by Miller will be anything but cheerless, cynical, dark and nothing like the Spirit comics.
I hope he proves me wrong, though.

]]> by: Tom Spurgeon http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1235451 Thu, 10 Apr 2008 03:11:57 +0000 http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1235451 Heidi, if you have photos of James Urbaniak in the Silk N. Floss outfit, it's your duty to publish them. Heidi, if you have photos of James Urbaniak in the Silk N. Floss outfit, it’s your duty to publish them.

]]> by: Mark Coale http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1234914 Thu, 10 Apr 2008 00:58:54 +0000 http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1234914 Not even Scarlett in fishnets is enough to make me want to see a Frank Miller movie. Not even Scarlett in fishnets is enough to make me want to see a Frank Miller movie.

]]> by: Toby http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1234338 Wed, 09 Apr 2008 22:59:50 +0000 http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1234338 That's.... a ridiculous costume. I feel sorry for her. That’s…. a ridiculous costume. I feel sorry for her.

]]> by: James Urbaniak http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1233669 Wed, 09 Apr 2008 20:43:54 +0000 http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1233669 "Scarlett Johansson pics weren’t too flattering." Well, those are wardrobe test shots, not publicity stills. Most actors pose for them with the same deer-in-the-headlights stiffness. I'm actually kind of shocked to see they were leaked. Also, Heidi, if you ever post any of mine I will have to kill you. “Scarlett Johansson pics weren’t too flattering.”

Well, those are wardrobe test shots, not publicity stills. Most actors pose for them with the same deer-in-the-headlights stiffness. I’m actually kind of shocked to see they were leaked. Also, Heidi, if you ever post any of mine I will have to kill you.

]]> by: Tommy Raiko http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1233535 Wed, 09 Apr 2008 20:24:54 +0000 http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1233535 "the Marketing people don’t want to promote lesser known titles. They want to throw all their resources behind popular books. Then, at the next meeting of big whigs, they can say, “The Marketing Department threw all our efforts into promoting BIG PROJECT GUARENTEED TO BE A SUCCESS, and it became the best-seller of the season.” In effect, they are hitching their wagons to a winning horse, and claiming the credit for the horse’s win. " That's a horribly cynical view of things, but, to be fair, there may be some underlying truth there as well. A bit of conventional marketing wisdom (in any industry) is, basically, "sell more of what sells." Which can explain why you see a lot of marketing done for things that are intriniscally popular--whether they're big budget movies instead of independent art films; or popular novels instead of literary ones; or hit musicians instead of indy bands; or whatever may apply in whatever industry you're looking at. The reasoning sometimes goes that if marketing effort can boost the sales of an item by x%, then it's better that that x% come from something with a big base than a small one. Whether or not that conventional wisdom is actually true; or whether that conventional wisdom applies in any given case is certainly open for debate. “the Marketing people don’t want to promote lesser known titles. They want to throw all their resources behind popular books. Then, at the next meeting of big whigs, they can say, “The Marketing Department threw all our efforts into promoting BIG PROJECT GUARENTEED TO BE A SUCCESS, and it became the best-seller of the season.” In effect, they are hitching their wagons to a winning horse, and claiming the credit for the horse’s win. ”

That’s a horribly cynical view of things, but, to be fair, there may be some underlying truth there as well.

A bit of conventional marketing wisdom (in any industry) is, basically, “sell more of what sells.” Which can explain why you see a lot of marketing done for things that are intriniscally popular–whether they’re big budget movies instead of independent art films; or popular novels instead of literary ones; or hit musicians instead of indy bands; or whatever may apply in whatever industry you’re looking at. The reasoning sometimes goes that if marketing effort can boost the sales of an item by x%, then it’s better that that x% come from something with a big base than a small one.

Whether or not that conventional wisdom is actually true; or whether that conventional wisdom applies in any given case is certainly open for debate.

]]> by: spike http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1233092 Wed, 09 Apr 2008 19:12:44 +0000 http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1233092 The idea of the Spirit movie as Frank Miller Fetish Flick scares me a little, but hey, those pics work for me. The idea of the Spirit movie as Frank Miller Fetish Flick scares me a little, but hey, those pics work for me.

]]> by: Thomas Gerhardt http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1232968 Wed, 09 Apr 2008 18:51:50 +0000 http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1232968 "She keeps the glasses on. It's better that way. Her kiss tastes bitter. Like Novocaine. Numb. It makes me numb. The city is outside. She cries. Screams. For help. In my embrace." I am the goddamned Bat… er… Spirit “She keeps the glasses on. It’s better that way. Her kiss tastes bitter. Like Novocaine. Numb. It makes me numb. The city is outside. She cries. Screams. For help. In my embrace.”

I am the goddamned Bat… er… Spirit

]]> by: Franklin Harris http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1232215 Wed, 09 Apr 2008 17:29:16 +0000 http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1232215 As the Warner Brothers used to say, "Hellooooo, nurse!" As the Warner Brothers used to say, “Hellooooo, nurse!”

]]> by: J:L http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1232041 Wed, 09 Apr 2008 17:09:43 +0000 http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1232041 How many months pregnant is Brevoort? How many months pregnant is Brevoort?

]]> by: Ben Morse http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1231806 Wed, 09 Apr 2008 16:44:49 +0000 http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1231806 Ian, you made a good point at your blog about the MySpace format lending itself to the idea I had for Kinsey, which happened to work for Secret Invasion, but just because that was our "test subject" doesn't mean it's the only time we'll ever use viral marketing. Now that we had some success, we're definitely looking to apply outside-the-box strategies to other projects, and not just big events, but books people might not be aware of that we want to get the word out about as well. In short, Secret Invasion was a good trial run for this kind of marketing just because of its nature and its profile, but I definitely hear what you're saying and hopefully we'll be able to do some cool stuff with other projects as well. Ian, you made a good point at your blog about the MySpace format lending itself to the idea I had for Kinsey, which happened to work for Secret Invasion, but just because that was our “test subject” doesn’t mean it’s the only time we’ll ever use viral marketing. Now that we had some success, we’re definitely looking to apply outside-the-box strategies to other projects, and not just big events, but books people might not be aware of that we want to get the word out about as well.

In short, Secret Invasion was a good trial run for this kind of marketing just because of its nature and its profile, but I definitely hear what you’re saying and hopefully we’ll be able to do some cool stuff with other projects as well.

]]> by: Michael http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1231722 Wed, 09 Apr 2008 16:33:56 +0000 http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1231722 It's always possible that they don't mention marvel_b0y because marvel_boy was, in fact, not a viral marketing ploy. Has anyone other than unconnected bloggers and Newsarama posters actually said that, or do we have a case of "Well, everyone *knows* Jessica is a total slut, just look at her"? It’s always possible that they don’t mention marvel_b0y because marvel_boy was, in fact, not a viral marketing ploy. Has anyone other than unconnected bloggers and Newsarama posters actually said that, or do we have a case of “Well, everyone *knows* Jessica is a total slut, just look at her”?

]]> by: K. http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1231695 Wed, 09 Apr 2008 16:30:24 +0000 http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1231695 Scarlett looks like Howard Chaykin designed her. Scarlett looks like Howard Chaykin designed her.

]]> by: rich http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1231533 Wed, 09 Apr 2008 16:15:10 +0000 http://pwbeat.publishersweekly.com/blog/2008/04/09/around-the-horn-1-2-3/#comment-1231533 "While reading Laura Hudson’s article on Marvel’s viral marketing I thought of something. It’s cool to see Marvel branching out and everything. I just wish that instead of using these innovations, innovations for Marvel that is, to sell a book that is going to be a blockbuster no matter what they could use this strategy towards marketing lower selling titles" Ian Brill doesn't understand ... the Marketing people don't want to promote lesser known titles. They want to throw all their resources behind popular books. Then, at the next meeting of big whigs, they can say, "The Marketing Department threw all our efforts into promoting BIG PROJECT GUARENTEED TO BE A SUCCESS, and it became the best-seller of the season." In effect, they are hitching their wagons to a winning horse, and claiming the credit for the horse's win. “While reading Laura Hudson’s article on Marvel’s viral marketing I thought of something. It’s cool to see Marvel branching out and everything. I just wish that instead of using these innovations, innovations for Marvel that is, to sell a book that is going to be a blockbuster no matter what they could use this strategy towards marketing lower selling titles”

Ian Brill doesn’t understand … the Marketing people don’t want to promote lesser known titles. They want to throw all their resources behind popular books. Then, at the next meeting of big whigs, they can say, “The Marketing Department threw all our efforts into promoting BIG PROJECT GUARENTEED TO BE A SUCCESS, and it became the best-seller of the season.” In effect, they are hitching their wagons to a winning horse, and claiming the credit for the horse’s win.

]]>