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	<title>Comments on: DC Month-to-Month Sales: April 2008</title>
	<link>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/</link>
	<description>The News Blog of Comics Culture</description>
	<pubDate>Tue, 02 Dec 2008 13:46:20 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.0.2</generator>

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		<title>by: Northlanders # 6 - Review</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1775368</link>
		<pubDate>Thu, 19 Jun 2008 10:52:47 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1775368</guid>
					<description>[...] I hope the sales remain strong on this title. I&amp;#8217;d hate to see something this good get canceled. The sales numbers look fairly promising, though. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] I hope the sales remain strong on this title. I&#8217;d hate to see something this good get canceled. The sales numbers look fairly promising, though. [&#8230;]
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		<title>by: Change in the Wind &#171; Speed Force</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1768600</link>
		<pubDate>Wed, 18 Jun 2008 11:09:01 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1768600</guid>
					<description>[...] Sales on The Flash have continued to drop since last summer&amp;#8217;s relaunch brought Wally West back from limbo and introduced the Flash Family. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Sales on The Flash have continued to drop since last summer&#8217;s relaunch brought Wally West back from limbo and introduced the Flash Family. [&#8230;]
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		<title>by: Samy Merchi</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1766825</link>
		<pubDate>Wed, 18 Jun 2008 04:35:13 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1766825</guid>
					<description>A typical drop for Titans #2 would be around 20%, but they're losing Churchill, so I'm guessing #2 will rate closer to -30% than to -20%. That'll put it to low 50s.

Also, I find it amusing to consider &quot;Teen Titans&quot; a &quot;mother&quot; title to &quot;Titans&quot;. &quot;Titans&quot; is a continuation of a book that's been going on since 1980 -- arguably even since 1966. &quot;Teen Titans&quot; is a continuation of a 90s book. &quot;Teen Titans&quot; is the next iteration, the newer &quot;Titans&quot; characters compared to the much more longer running original &quot;Titans&quot;. The McKeever book are new guys, the Winick book has the Real McCoys.

&quot;Mother&quot; book indeed...</description>
		<content:encoded><![CDATA[<p>A typical drop for Titans #2 would be around 20%, but they&#8217;re losing Churchill, so I&#8217;m guessing #2 will rate closer to -30% than to -20%. That&#8217;ll put it to low 50s.</p>
<p>Also, I find it amusing to consider &#8220;Teen Titans&#8221; a &#8220;mother&#8221; title to &#8220;Titans&#8221;. &#8220;Titans&#8221; is a continuation of a book that&#8217;s been going on since 1980 &#8212; arguably even since 1966. &#8220;Teen Titans&#8221; is a continuation of a 90s book. &#8220;Teen Titans&#8221; is the next iteration, the newer &#8220;Titans&#8221; characters compared to the much more longer running original &#8220;Titans&#8221;. The McKeever book are new guys, the Winick book has the Real McCoys.</p>
<p>&#8220;Mother&#8221; book indeed&#8230;
</p>
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		<title>by: geekgoggles</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1744642</link>
		<pubDate>Sat, 14 Jun 2008 01:21:54 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1744642</guid>
					<description>someone using a term like &quot;Marvel Apologist&quot; can only be Faux_Pat from the newsarama boards.

dude's got to be 15 years old.</description>
		<content:encoded><![CDATA[<p>someone using a term like &#8220;Marvel Apologist&#8221; can only be Faux_Pat from the newsarama boards.</p>
<p>dude&#8217;s got to be 15 years old.
</p>
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		<title>by: Lawson</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1739680</link>
		<pubDate>Thu, 12 Jun 2008 21:21:19 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1739680</guid>
					<description>THE FLASH is puzzling.

DC just can't figure out what to do with it. Wally? Bart? Wally? Barry? I haven't enjoyed the title since Mark Waid's previous run, years ago, back when it was a fun, light-hearted comic. I gave this new writer a try, Tom Peyer, but he's not very good, and he launched with a sprawling six-part story arc, which is seldom a wise idea.

With Barry Allen's return coming in FINAL CRISIS, I guess THE FLASH will get rebooted for the third time in three years? And poor Wally West will be sent to join Kyle Rayner in superhero-replacement limbo.

Maybe it's a Teen Titans-related curse. DC seems at a similar loss with NIGHTWING.</description>
		<content:encoded><![CDATA[<p>THE FLASH is puzzling.</p>
<p>DC just can&#8217;t figure out what to do with it. Wally? Bart? Wally? Barry? I haven&#8217;t enjoyed the title since Mark Waid&#8217;s previous run, years ago, back when it was a fun, light-hearted comic. I gave this new writer a try, Tom Peyer, but he&#8217;s not very good, and he launched with a sprawling six-part story arc, which is seldom a wise idea.</p>
<p>With Barry Allen&#8217;s return coming in FINAL CRISIS, I guess THE FLASH will get rebooted for the third time in three years? And poor Wally West will be sent to join Kyle Rayner in superhero-replacement limbo.</p>
<p>Maybe it&#8217;s a Teen Titans-related curse. DC seems at a similar loss with NIGHTWING.
</p>
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		<title>by: Matt Emery</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1739160</link>
		<pubDate>Thu, 12 Jun 2008 18:13:02 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1739160</guid>
					<description>everyone go buy Young Liars, it's a great read! And Jonah Hex too please.</description>
		<content:encoded><![CDATA[<p>everyone go buy Young Liars, it&#8217;s a great read! And Jonah Hex too please.
</p>
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		<title>by: Brian Pate</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1739113</link>
		<pubDate>Thu, 12 Jun 2008 17:36:03 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1739113</guid>
					<description>Sometimes I wonder if this downward spiral of the Flash titles the last couple of years was all part of an elaborate plan to get fans to accept Barry Allen when he returns. But that's probably giving them too much credit.</description>
		<content:encoded><![CDATA[<p>Sometimes I wonder if this downward spiral of the Flash titles the last couple of years was all part of an elaborate plan to get fans to accept Barry Allen when he returns. But that&#8217;s probably giving them too much credit.
</p>
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		<title>by: Alan Coil</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1736154</link>
		<pubDate>Thu, 12 Jun 2008 03:51:12 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1736154</guid>
					<description>Wally's not a jerk, he's just drawn that way.</description>
		<content:encoded><![CDATA[<p>Wally&#8217;s not a jerk, he&#8217;s just drawn that way.
</p>
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		<title>by: jonathan</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1735638</link>
		<pubDate>Wed, 11 Jun 2008 22:39:49 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1735638</guid>
					<description>Tom Peyer's Flash run doesn't sell because its been really awful.  He has Wally acting like a jerk.  It's just not interesting.  It ignores all the development done by (first run) Waid and Johns.</description>
		<content:encoded><![CDATA[<p>Tom Peyer&#8217;s Flash run doesn&#8217;t sell because its been really awful.  He has Wally acting like a jerk.  It&#8217;s just not interesting.  It ignores all the development done by (first run) Waid and Johns.
</p>
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		<title>by: Joseph</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1735606</link>
		<pubDate>Wed, 11 Jun 2008 22:25:28 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1735606</guid>
					<description>1) Too bad the non-continuity DC books are floundering so badly; those are the only ones I have any interest in reading

2) Has anyone else noticed that 90% of the ads in DC books are house ads?  Does that mean they don't need outside ad money or are unable to get outside ad money?

3) Appropos of nothing - I was reading an old Priest Black Panther comic (#26 or 27 maybe?) yesterday and saw a letter printed from one Marc Oliver Frisch.  Well done, Marc.</description>
		<content:encoded><![CDATA[<p>1) Too bad the non-continuity DC books are floundering so badly; those are the only ones I have any interest in reading</p>
<p>2) Has anyone else noticed that 90% of the ads in DC books are house ads?  Does that mean they don&#8217;t need outside ad money or are unable to get outside ad money?</p>
<p>3) Appropos of nothing - I was reading an old Priest Black Panther comic (#26 or 27 maybe?) yesterday and saw a letter printed from one Marc Oliver Frisch.  Well done, Marc.
</p>
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		<title>by: Brian Jacoby from Secret Headquarters Tallahassee, Florida</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1735080</link>
		<pubDate>Wed, 11 Jun 2008 20:04:05 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1735080</guid>
					<description>Between solicitation and release, DC did indeed announce the format change for Batman: Death Mask.

I guess your LCS isn't carrying it, so you didn't see it on the shelf. It's doing decently here, for a B&amp;#38;W Batman title. Better than Batman Confidential.</description>
		<content:encoded><![CDATA[<p>Between solicitation and release, DC did indeed announce the format change for Batman: Death Mask.</p>
<p>I guess your LCS isn&#8217;t carrying it, so you didn&#8217;t see it on the shelf. It&#8217;s doing decently here, for a B&amp;W Batman title. Better than Batman Confidential.
</p>
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		<title>by: Marc-Oliver Frisch</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1734242</link>
		<pubDate>Wed, 11 Jun 2008 17:26:52 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1734242</guid>
					<description>Right. I recall reading that BATMAN: DEATH MASK was a &quot;prestige format&quot; series, but I can't seem to find it now. So either I misremember or they changed the information at the website - either way, thanks for the corrections.</description>
		<content:encoded><![CDATA[<p>Right. I recall reading that BATMAN: DEATH MASK was a &#8220;prestige format&#8221; series, but I can&#8217;t seem to find it now. So either I misremember or they changed the information at the website - either way, thanks for the corrections.
</p>
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		<title>by: Somebody</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1733848</link>
		<pubDate>Wed, 11 Jun 2008 15:38:31 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1733848</guid>
					<description>Bear in mind profitability isn't an absolute thing - if office A at Marvel can put out ten books with the staff they have, it could well be worth cutting the lowest-selling book (call it book Z) &lt;em&gt;even if it's still above break-even&lt;/em&gt; if they think they have a concept that can make more money, since adding the cost of an extra staff member to deal with an eleventh book may not make financial sense even if that book will sell more than book Z.</description>
		<content:encoded><![CDATA[<p>Bear in mind profitability isn&#8217;t an absolute thing - if office A at Marvel can put out ten books with the staff they have, it could well be worth cutting the lowest-selling book (call it book Z) <em>even if it&#8217;s still above break-even</em> if they think they have a concept that can make more money, since adding the cost of an extra staff member to deal with an eleventh book may not make financial sense even if that book will sell more than book Z.
</p>
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		<title>by: Kenny</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1733825</link>
		<pubDate>Wed, 11 Jun 2008 15:31:13 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1733825</guid>
					<description>Somebody, 

I've heard that arguement from Quesada before, and I don't think he's telling the whole story. I think what Marvel &amp;#38; DC don't want to give up is the ad space they can sell in floppies. They make a nice bit of money off the ads, and that's the really scary part, that they even have cancellation cut off numbers they hit frequently enough where a book is no longer profitable to print even with the ad space sold.</description>
		<content:encoded><![CDATA[<p>Somebody, </p>
<p>I&#8217;ve heard that arguement from Quesada before, and I don&#8217;t think he&#8217;s telling the whole story. I think what Marvel &amp; DC don&#8217;t want to give up is the ad space they can sell in floppies. They make a nice bit of money off the ads, and that&#8217;s the really scary part, that they even have cancellation cut off numbers they hit frequently enough where a book is no longer profitable to print even with the ad space sold.
</p>
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		<title>by: Kenny</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1733809</link>
		<pubDate>Wed, 11 Jun 2008 15:16:03 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1733809</guid>
					<description>Looking at the sales of DC plummeting, I'm left to wonder why superheroes are still considered the mainstream? 85,000 sales is the top book? So, .002% of the U.S.'s population is buying the best selling book of DC? A company with characters as recognizable as Mickey Mouse and Mario? 

It's over. Turn the lights off and leave the room. *No* one wants to buy comic books about superheroes with continuity anymore. (And yes, .005% qualifies as *no* one.)</description>
		<content:encoded><![CDATA[<p>Looking at the sales of DC plummeting, I&#8217;m left to wonder why superheroes are still considered the mainstream? 85,000 sales is the top book? So, .002% of the U.S.&#8217;s population is buying the best selling book of DC? A company with characters as recognizable as Mickey Mouse and Mario? </p>
<p>It&#8217;s over. Turn the lights off and leave the room. *No* one wants to buy comic books about superheroes with continuity anymore. (And yes, .005% qualifies as *no* one.)
</p>
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		<title>by: Michael Hoskin</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1733796</link>
		<pubDate>Wed, 11 Jun 2008 15:14:11 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1733796</guid>
					<description>&amp;#62;Each issue of Batman: Death Mask is double-sized, black &amp;#38; white and has a spine and cardboard cover at the regular price of $ 2.99. 

Spine? Cardboard cover? Not on any of the editions I've seen.

&amp;#62;It’s another DC Universe title produced by WildStorm, by the way. 

Technically it's by CMX.</description>
		<content:encoded><![CDATA[<p>&gt;Each issue of Batman: Death Mask is double-sized, black &amp; white and has a spine and cardboard cover at the regular price of $ 2.99. </p>
<p>Spine? Cardboard cover? Not on any of the editions I&#8217;ve seen.</p>
<p>&gt;It’s another DC Universe title produced by WildStorm, by the way. </p>
<p>Technically it&#8217;s by CMX.
</p>
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		<title>by: Somebody</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1733780</link>
		<pubDate>Wed, 11 Jun 2008 15:13:15 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1733780</guid>
					<description>&lt;/i&gt;&lt;/em&gt;&lt;/i&gt;&lt;/em&gt;But as long as the periodicals make money, they'll still get published. For anything selling above Marvel's typical cancellation point, the TPBs are &quot;free&quot; - that is, the page rate &amp;#38; more has been completely earned back, and thus the only front-end costs are the physical production &amp;#38; shipping cost. Without that, an OGN has to sell that much more, or be that much more expensive to make back advance creator costs.

[Royalties, where applicable, only being paid where the item's already in profit, of course]</description>
		<content:encoded><![CDATA[<p></i></em></i></em>But as long as the periodicals make money, they&#8217;ll still get published. For anything selling above Marvel&#8217;s typical cancellation point, the TPBs are &#8220;free&#8221; - that is, the page rate &amp; more has been completely earned back, and thus the only front-end costs are the physical production &amp; shipping cost. Without that, an OGN has to sell that much more, or be that much more expensive to make back advance creator costs.</p>
<p>[Royalties, where applicable, only being paid where the item&#8217;s already in profit, of course]
</p>
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		<title>by: Kenny</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1733723</link>
		<pubDate>Wed, 11 Jun 2008 15:07:32 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1733723</guid>
					<description>Paul, 

I think the harm is it's a money waster. People who make decisions based on finances - which is, sadly, all corporations - look at the sales of something like The Programme and think, &quot;Well, no one wants to read stories like this....&quot; Then, less books like The Programme get published and there are less interesting trades put out by a company like DC, and then sales continue to trail off, and the whole cycle continues. 

I bought the first two issues of The Programme and loved it, but I thought I'd like to read it much more as a trade. I'm sure I'm not alone in this. I'd rather read Omega as a trade, too, but I got scared it wouldn't make it that far without the sales, so I bought a bunch of floppies I feel resentful for having purchased. (Who is my resentment towards? Me, or Marvel?) 

I firmly believe the periodical model is an out-dated business model. If we can't have comics delivered digitally, then I can't see a point in a periodic distribution system. But that's just me....</description>
		<content:encoded><![CDATA[<p>Paul, </p>
<p>I think the harm is it&#8217;s a money waster. People who make decisions based on finances - which is, sadly, all corporations - look at the sales of something like The Programme and think, &#8220;Well, no one wants to read stories like this&#8230;.&#8221; Then, less books like The Programme get published and there are less interesting trades put out by a company like DC, and then sales continue to trail off, and the whole cycle continues. </p>
<p>I bought the first two issues of The Programme and loved it, but I thought I&#8217;d like to read it much more as a trade. I&#8217;m sure I&#8217;m not alone in this. I&#8217;d rather read Omega as a trade, too, but I got scared it wouldn&#8217;t make it that far without the sales, so I bought a bunch of floppies I feel resentful for having purchased. (Who is my resentment towards? Me, or Marvel?) </p>
<p>I firmly believe the periodical model is an out-dated business model. If we can&#8217;t have comics delivered digitally, then I can&#8217;t see a point in a periodic distribution system. But that&#8217;s just me&#8230;.
</p>
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		<title>by: Paul O'Brien</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1733648</link>
		<pubDate>Wed, 11 Jun 2008 14:32:23 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1733648</guid>
					<description>But is there any real reason to think that THE PROGRAMME would do better in trade paperback form?  Might it not just be a book that not many people want to read?

And if it *is* going to do well in the trade format, what's the harm in publishing a periodical too?</description>
		<content:encoded><![CDATA[<p>But is there any real reason to think that THE PROGRAMME would do better in trade paperback form?  Might it not just be a book that not many people want to read?</p>
<p>And if it *is* going to do well in the trade format, what&#8217;s the harm in publishing a periodical too?
</p>
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		<title>by: Ken Raining</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1733629</link>
		<pubDate>Wed, 11 Jun 2008 14:17:46 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/06/10/dc-month-to-month-sales-april-2008/#comment-1733629</guid>
					<description>Man, DC's sales just suck these days.  I think the company is really going to have to figure out a new business model for non-DCU stuff.  I mean, why bother releasing the Programme as a comic, for example, when most of the readership is going to buy the trade?  I think it's pretty clear that people don't buy self contained series in floppy form anymore.  Just follow the Empowered example: release volume one with chapters, follow it up with v2 a few months later.

Now I'm off to buy the Programme v1 at my LCBS!</description>
		<content:encoded><![CDATA[<p>Man, DC&#8217;s sales just suck these days.  I think the company is really going to have to figure out a new business model for non-DCU stuff.  I mean, why bother releasing the Programme as a comic, for example, when most of the readership is going to buy the trade?  I think it&#8217;s pretty clear that people don&#8217;t buy self contained series in floppy form anymore.  Just follow the Empowered example: release volume one with chapters, follow it up with v2 a few months later.</p>
<p>Now I&#8217;m off to buy the Programme v1 at my LCBS!
</p>
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