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	<title>Comments on: Marvel Month-to-Month Sales June 2008</title>
	<link>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/</link>
	<description>The News Blog of Comics Culture</description>
	<pubDate>Sun,  8 Nov 2009 12:26:31 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.0.2</generator>

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		<title>by: Journalista - the news weblog of The Comics Journal &#187; Blog Archive &#187; Aug. 11, 2008: Week in review</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2138915</link>
		<pubDate>Mon, 11 Aug 2008 22:31:29 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2138915</guid>
					<description>[...] [Publishing] Marc-Oliver Frisch presents month-to-month estimates for DC Comics&amp;#8217; sales to Direct-Market retailers, now updated for June. Paul O&amp;#8217;Brien does the same for Marvel. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] [Publishing] Marc-Oliver Frisch presents month-to-month estimates for DC Comics&#8217; sales to Direct-Market retailers, now updated for June. Paul O&#8217;Brien does the same for Marvel. [&#8230;]
</p>
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		<title>by: Ross Snyder</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2126728</link>
		<pubDate>Sun, 10 Aug 2008 01:17:15 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2126728</guid>
					<description>&quot;After 40+ years of Spider-Man, what stories are left to tell?&quot;

After 100 years of movie dramas, what stories are left to tell?  After untold &quot;coming of age&quot; novels, what more stories are left to tell?  After 400 episodes of &quot;The Simpsons&quot;, what stories are left to tell?  Etc, etc.

These are all silly statements that are about personal taste and nothing more.  To some people, superhero comics are the same thing over and over.  To others, there's nuance that's interesting and worth exploring - and to each their own.</description>
		<content:encoded><![CDATA[<p>&#8220;After 40+ years of Spider-Man, what stories are left to tell?&#8221;</p>
<p>After 100 years of movie dramas, what stories are left to tell?  After untold &#8220;coming of age&#8221; novels, what more stories are left to tell?  After 400 episodes of &#8220;The Simpsons&#8221;, what stories are left to tell?  Etc, etc.</p>
<p>These are all silly statements that are about personal taste and nothing more.  To some people, superhero comics are the same thing over and over.  To others, there&#8217;s nuance that&#8217;s interesting and worth exploring - and to each their own.
</p>
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		<title>by: Brendan Tihane</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2124204</link>
		<pubDate>Sat, 09 Aug 2008 18:28:06 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2124204</guid>
					<description>I figure if Countdown could be considered a sales disaster, ASM is definitely one as well. 

While they were investing less importance onto it in the way of building the universe, I would argue that the marketing and general notion of it was to revitalize the Spiderman character, one which is a major franchise and moneymaker, and if sales are to be believed, they've utterly failed in doing that. Especially when you consider the claims that they've dragged a lot of new readers in, which could very possibly mean they've actually managed to alienate half or more of their previous audience completely.

The goal was for sales to either stay the same or go up but with higher frequency. That has not happened by any means. Thereby failure.

Relevence or not, Countdown was fronted by largely minor and neglected characters who people just didn't care about. And DC's at fault for this, but at least they didn't manage to sabotage the major fanbase of a franchise character.

That said, I cannot argue the promotion of Secret Invasion vs. Final Crisis. FC is better quality, but that's not everything and DC should have realized that. Now Darkseid is being beaten in sales by Skrulls. Oy.</description>
		<content:encoded><![CDATA[<p>I figure if Countdown could be considered a sales disaster, ASM is definitely one as well. </p>
<p>While they were investing less importance onto it in the way of building the universe, I would argue that the marketing and general notion of it was to revitalize the Spiderman character, one which is a major franchise and moneymaker, and if sales are to be believed, they&#8217;ve utterly failed in doing that. Especially when you consider the claims that they&#8217;ve dragged a lot of new readers in, which could very possibly mean they&#8217;ve actually managed to alienate half or more of their previous audience completely.</p>
<p>The goal was for sales to either stay the same or go up but with higher frequency. That has not happened by any means. Thereby failure.</p>
<p>Relevence or not, Countdown was fronted by largely minor and neglected characters who people just didn&#8217;t care about. And DC&#8217;s at fault for this, but at least they didn&#8217;t manage to sabotage the major fanbase of a franchise character.</p>
<p>That said, I cannot argue the promotion of Secret Invasion vs. Final Crisis. FC is better quality, but that&#8217;s not everything and DC should have realized that. Now Darkseid is being beaten in sales by Skrulls. Oy.
</p>
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		<title>by: Lloyd</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2114191</link>
		<pubDate>Thu, 07 Aug 2008 16:23:33 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2114191</guid>
					<description>&quot;fesak Says: 
08/6/08 at 9:06 pm 

You guys comparing sales numbers on ASM, another thing to consider about the thrice monthly publishing is that Marvel also has to pay the creators thrice as opposed to once/month.

They may still sell more copies combined in a month but the expenses to do so is also higher. I can’t see how they can view this as anything other than a disappointment.&quot;

You do realise that people working on all 3 Spider-Man books got paid each month, not just the ASM team right?</description>
		<content:encoded><![CDATA[<p>&#8220;fesak Says:<br />
08/6/08 at 9:06 pm </p>
<p>You guys comparing sales numbers on ASM, another thing to consider about the thrice monthly publishing is that Marvel also has to pay the creators thrice as opposed to once/month.</p>
<p>They may still sell more copies combined in a month but the expenses to do so is also higher. I can’t see how they can view this as anything other than a disappointment.&#8221;</p>
<p>You do realise that people working on all 3 Spider-Man books got paid each month, not just the ASM team right?
</p>
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		<title>by: Colin McMahon</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2110380</link>
		<pubDate>Thu, 07 Aug 2008 05:34:33 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2110380</guid>
					<description>In regards to Angel, the big problem was the books other X-Titles it shipped with.  For a book primarily directed to X-Men fans, the first issue shipped with too much competition for X-fan's money.

#1 was shipped the same day as:
GIANT SIZE ASTONISHING X-MEN #1
UNCANNY X-MEN #498 DWS
WOLVERINE FIRST CLASS #3
X-FORCE #4 DWS 
X-MEN FIRST CLASS VOL 2 #12
X-MEN LEGACY #212 DWS

Add in a really odd cover that really didn't tell you it was an X-Men related title and this one was completely invisible on the shelf.  I had it displayed on the counter with the other big X-books that came out that day and most people assumed it was a Buffy tie-in.</description>
		<content:encoded><![CDATA[<p>In regards to Angel, the big problem was the books other X-Titles it shipped with.  For a book primarily directed to X-Men fans, the first issue shipped with too much competition for X-fan&#8217;s money.</p>
<p>#1 was shipped the same day as:<br />
GIANT SIZE ASTONISHING X-MEN #1<br />
UNCANNY X-MEN #498 DWS<br />
WOLVERINE FIRST CLASS #3<br />
X-FORCE #4 DWS<br />
X-MEN FIRST CLASS VOL 2 #12<br />
X-MEN LEGACY #212 DWS</p>
<p>Add in a really odd cover that really didn&#8217;t tell you it was an X-Men related title and this one was completely invisible on the shelf.  I had it displayed on the counter with the other big X-books that came out that day and most people assumed it was a Buffy tie-in.
</p>
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		<title>by: fesak</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2108999</link>
		<pubDate>Thu, 07 Aug 2008 01:06:09 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2108999</guid>
					<description>You guys comparing sales numbers on ASM,  another thing to consider about the thrice monthly publishing is that Marvel also has to pay the creators thrice as opposed to once/month.

They may still sell more copies combined in a month but the expenses to do so is also higher. I can't see how they can view this as anything other than a disappointment.</description>
		<content:encoded><![CDATA[<p>You guys comparing sales numbers on ASM,  another thing to consider about the thrice monthly publishing is that Marvel also has to pay the creators thrice as opposed to once/month.</p>
<p>They may still sell more copies combined in a month but the expenses to do so is also higher. I can&#8217;t see how they can view this as anything other than a disappointment.
</p>
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		<title>by: Bill Smith</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2105012</link>
		<pubDate>Wed, 06 Aug 2008 12:58:15 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2105012</guid>
					<description>The supposed &quot;backlash&quot; against Whedon seems to exist entirely amongst whiny whiners who have been complaining about Whedon for years.</description>
		<content:encoded><![CDATA[<p>The supposed &#8220;backlash&#8221; against Whedon seems to exist entirely amongst whiny whiners who have been complaining about Whedon for years.
</p>
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		<title>by: kj1313</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2101596</link>
		<pubDate>Wed, 06 Aug 2008 03:49:59 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2101596</guid>
					<description>I agree with Kirk wholeheartedly re:ASM. I went into BND with an open mind but Marvel lost me with Spidey getting his butt kicked by a D level supervillianess who knows the deadly art of Parkour (and Marvel wants me to believe he'd still be an Avenger, disconnect much?). And selfless new job as a Perez Hilton wannabe (apparently great power coming with great responsibility doesn't mean much if he has no bread). The only thing I can ascertain is at my LCS they had a stone cold 50% drop. While New Ways to Die will bump up the numbers it most likely will drop once it goes back to the hackneyed formula Marvel has come up for ASM.</description>
		<content:encoded><![CDATA[<p>I agree with Kirk wholeheartedly re:ASM. I went into BND with an open mind but Marvel lost me with Spidey getting his butt kicked by a D level supervillianess who knows the deadly art of Parkour (and Marvel wants me to believe he&#8217;d still be an Avenger, disconnect much?). And selfless new job as a Perez Hilton wannabe (apparently great power coming with great responsibility doesn&#8217;t mean much if he has no bread). The only thing I can ascertain is at my LCS they had a stone cold 50% drop. While New Ways to Die will bump up the numbers it most likely will drop once it goes back to the hackneyed formula Marvel has come up for ASM.
</p>
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		<title>by: mary jane</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2101521</link>
		<pubDate>Wed, 06 Aug 2008 03:40:57 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2101521</guid>
					<description>i come for the numbers, i stay for the BND damage control.</description>
		<content:encoded><![CDATA[<p>i come for the numbers, i stay for the BND damage control.
</p>
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		<title>by: Secret Invasion vs Final Crisis: Round 2 &#171; ¡Operación Mandril!</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2100135</link>
		<pubDate>Tue, 05 Aug 2008 23:09:55 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2100135</guid>
					<description>[...] Marvel Ventas Mes-a-Mes Junio 2008 [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Marvel Ventas Mes-a-Mes Junio 2008 [&#8230;]
</p>
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		<title>by: John Gavin</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2098699</link>
		<pubDate>Tue, 05 Aug 2008 19:37:47 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2098699</guid>
					<description>As a retailer I can say that the relaunch of Amazing Spider-man has been a failure.  I was selling 75 copies of Amazing Spider-man and 35 copies each of the other 2 Spider-man books before BND.  Thus I was moving 145 copies of a Spider-man book each month.  Now I am selling 40 copies of each issue of Amazing Spider-man.  I have lost sales of 25 copies.  This does not seem like much, but if people keep dropping Amazing Spider-man at the rate they have, I will probably lose sales of another 25 copies during the next three months.  This will bring my Amazing Spider-man sales down to 95 copies each month for a loss of sales of 50 sales.  From talking to other retailers in my are, they are having the same attrition I am.</description>
		<content:encoded><![CDATA[<p>As a retailer I can say that the relaunch of Amazing Spider-man has been a failure.  I was selling 75 copies of Amazing Spider-man and 35 copies each of the other 2 Spider-man books before BND.  Thus I was moving 145 copies of a Spider-man book each month.  Now I am selling 40 copies of each issue of Amazing Spider-man.  I have lost sales of 25 copies.  This does not seem like much, but if people keep dropping Amazing Spider-man at the rate they have, I will probably lose sales of another 25 copies during the next three months.  This will bring my Amazing Spider-man sales down to 95 copies each month for a loss of sales of 50 sales.  From talking to other retailers in my are, they are having the same attrition I am.
</p>
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		<title>by: Greg</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2097645</link>
		<pubDate>Tue, 05 Aug 2008 16:23:41 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2097645</guid>
					<description>&quot;If you look at BND without an agenda, the numbers look fine. All comics have declining sales, that’s the biz these days. They need a boost now and then. The Slott/JrJr arc will cause a spike, then after that it will decline again, then they’ll come up with something else. Being thrice-monthly amplifies the trends.

Is Spider-Man so unbelievably popular he should be immune to the trends? Nope. &quot;

STOP MAKING SENSE! :)</description>
		<content:encoded><![CDATA[<p>&#8220;If you look at BND without an agenda, the numbers look fine. All comics have declining sales, that’s the biz these days. They need a boost now and then. The Slott/JrJr arc will cause a spike, then after that it will decline again, then they’ll come up with something else. Being thrice-monthly amplifies the trends.</p>
<p>Is Spider-Man so unbelievably popular he should be immune to the trends? Nope. &#8221;</p>
<p>STOP MAKING SENSE! <img src='http://pwbeat.publishersweekly.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />
</p>
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		<title>by: Ben</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2097598</link>
		<pubDate>Tue, 05 Aug 2008 16:13:17 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2097598</guid>
					<description>Paul, perhaps you can simplify the skip month content to something more in keeping with the comparison charts at the end... a dense list of all absent titles with the short designations of &quot;skip&quot;, &quot;late&quot;, or &quot;slipped to next month&quot;.  I will miss your snark and horror at just how late some of the perennially absent books are, but if you're trying to save time and space while still providing the data to your readers, it might be a compromise.</description>
		<content:encoded><![CDATA[<p>Paul, perhaps you can simplify the skip month content to something more in keeping with the comparison charts at the end&#8230; a dense list of all absent titles with the short designations of &#8220;skip&#8221;, &#8220;late&#8221;, or &#8220;slipped to next month&#8221;.  I will miss your snark and horror at just how late some of the perennially absent books are, but if you&#8217;re trying to save time and space while still providing the data to your readers, it might be a compromise.
</p>
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		<title>by: Herr Mike</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2097466</link>
		<pubDate>Tue, 05 Aug 2008 15:53:31 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2097466</guid>
					<description>If you look at BND without an agenda, the numbers look fine. All comics have declining sales, that's the biz these days. They need a boost now and then. The Slott/JrJr arc will cause a spike, then after that it will decline again, then they'll come up with something else. Being thrice-monthly amplifies the trends. 

Is Spider-Man so unbelievably popular he should be immune to the trends? Nope.</description>
		<content:encoded><![CDATA[<p>If you look at BND without an agenda, the numbers look fine. All comics have declining sales, that&#8217;s the biz these days. They need a boost now and then. The Slott/JrJr arc will cause a spike, then after that it will decline again, then they&#8217;ll come up with something else. Being thrice-monthly amplifies the trends. </p>
<p>Is Spider-Man so unbelievably popular he should be immune to the trends? Nope.
</p>
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		<title>by: Brian Jacoby from Secret Headquarters Tallahassee, Florida</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2097422</link>
		<pubDate>Tue, 05 Aug 2008 15:44:58 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2097422</guid>
					<description>Ultimate Origins #1 had a special deep-discount promotion for retailers. #2 had a different deal. I went for the deal on #1, but not #2.

Marvel 1985 had 3 covers (a 50/50 split and a separately orderable one), plus IIRC some incentive covers.

At least in my store, Anita Blake sells as well in HC as in the monthly comics.

All of Marvel's Soliel titles, including Sky Doll, are $5.99.

I hope this helps!</description>
		<content:encoded><![CDATA[<p>Ultimate Origins #1 had a special deep-discount promotion for retailers. #2 had a different deal. I went for the deal on #1, but not #2.</p>
<p>Marvel 1985 had 3 covers (a 50/50 split and a separately orderable one), plus IIRC some incentive covers.</p>
<p>At least in my store, Anita Blake sells as well in HC as in the monthly comics.</p>
<p>All of Marvel&#8217;s Soliel titles, including Sky Doll, are $5.99.</p>
<p>I hope this helps!
</p>
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		<title>by: PrettyFakes &#187; Blog Archive &#187; The strong showing of Victor Gischler&#8217;s comics debut.</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2097104</link>
		<pubDate>Tue, 05 Aug 2008 14:49:13 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2097104</guid>
					<description>[...] Five months back Professor Fury dropped the news that PrettyFavorite crime novelist Victor Gischler would be penning a Punisher special, Little Black Book, for Marvel&amp;#8217;s MAX line. It got some very positive reviews from around the extremely tough comics blogosphere, especially from Marvel Noise and Mania.  Reviews are nice and all, but any writer has to sell those books. From the numbers released yesterday by the Beat, it looks like the Little Black Book did quite well indeed. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Five months back Professor Fury dropped the news that PrettyFavorite crime novelist Victor Gischler would be penning a Punisher special, Little Black Book, for Marvel&#8217;s MAX line. It got some very positive reviews from around the extremely tough comics blogosphere, especially from Marvel Noise and Mania.  Reviews are nice and all, but any writer has to sell those books. From the numbers released yesterday by the Beat, it looks like the Little Black Book did quite well indeed. [&#8230;]
</p>
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		<title>by: PrettyFakes &#187; Blog Archive &#187; The strong showing of Victor Gischler&#8217;s comics debut.</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2097105</link>
		<pubDate>Tue, 05 Aug 2008 14:48:45 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2097105</guid>
					<description>[...] Five months back Professor Fury dropped the news that PrettyFavorite crime novelist Victor Gischler would be penning a Punisher special, Little Black Book, for Marvel&amp;#8217;s MAX line. It got some very positive reviews from around the extremely tough comics blogosphere, especially from Marvel Noise and Mania.  Reviews are nice and all, but any writer has to sell those books. From the numbers released yesterday by the Beat, it looks like the Little Black Book did quite well indeed. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Five months back Professor Fury dropped the news that PrettyFavorite crime novelist Victor Gischler would be penning a Punisher special, Little Black Book, for Marvel&#8217;s MAX line. It got some very positive reviews from around the extremely tough comics blogosphere, especially from Marvel Noise and Mania.  Reviews are nice and all, but any writer has to sell those books. From the numbers released yesterday by the Beat, it looks like the Little Black Book did quite well indeed. [&#8230;]
</p>
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		<title>by: Jerry Ray</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2097051</link>
		<pubDate>Tue, 05 Aug 2008 14:38:24 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2097051</guid>
					<description>My feelings on the actual contents of ASM have been mixed.  I think that almost every decision regarding the character has been a bad one since JMS started writing the book.  Coming clean to Aunt May and working at the high school were good, but the Totem stuff, Sins Past, The Other, unmasking (and what a missed opportunity to explore that area - if you're going to do it, at least do it right!), etc. were all just terrible ideas.

My feelings about the marriage were neutral tending toward negative - it just doesn't seem like much interesting material ever came out of it, and a lot of irritating stuff (MJ is targeted by a villain; MJ sits at home and worries) came out of it.  I've got no problem with them ending the marriage, but the whole deal with the devil thing was a stupid way to do it, and mucking around with a bunch of other bits of history (Harry's back, etc.) adds a bunch of unnecessary complications.

I've generally enjoyed Brand New Day - I like the tone, and most of the stories have been acceptable.  It's an interesting experiment.  It really was about time the book got back to just telling Spider-Man stories, after 2 or 3 years of nonstop EVENTS.  Once they get back to mixing in traditional villains with the new guys, I think it'll improve.</description>
		<content:encoded><![CDATA[<p>My feelings on the actual contents of ASM have been mixed.  I think that almost every decision regarding the character has been a bad one since JMS started writing the book.  Coming clean to Aunt May and working at the high school were good, but the Totem stuff, Sins Past, The Other, unmasking (and what a missed opportunity to explore that area - if you&#8217;re going to do it, at least do it right!), etc. were all just terrible ideas.</p>
<p>My feelings about the marriage were neutral tending toward negative - it just doesn&#8217;t seem like much interesting material ever came out of it, and a lot of irritating stuff (MJ is targeted by a villain; MJ sits at home and worries) came out of it.  I&#8217;ve got no problem with them ending the marriage, but the whole deal with the devil thing was a stupid way to do it, and mucking around with a bunch of other bits of history (Harry&#8217;s back, etc.) adds a bunch of unnecessary complications.</p>
<p>I&#8217;ve generally enjoyed Brand New Day - I like the tone, and most of the stories have been acceptable.  It&#8217;s an interesting experiment.  It really was about time the book got back to just telling Spider-Man stories, after 2 or 3 years of nonstop EVENTS.  Once they get back to mixing in traditional villains with the new guys, I think it&#8217;ll improve.
</p>
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	<item>
		<title>by: Al Kennedy</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2095954</link>
		<pubDate>Tue, 05 Aug 2008 11:09:41 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2095954</guid>
					<description>Hooray for unsubstantiated anecdotal evidence! Can I play?

I am a new reader of Amazing Spider-Man and am enjoying it a lot, particularly given that Slott, Wells and Waid are three of my favourite writers, and artists like Marcos Martin and Chris Bachalo are keeping me coming back for every issue. I was not interested in reading Amazing Spider-Man prior to this, and have picked up every one since the BND relaunch. As far as I'm concerned, the experiment can only be counted as a success.

Also, I loved Dr Horrible and every Whedon fan I know did too. I've literally lost track of the number of people I've talked to about it who thought it was great. This is mainly down to the fact that I haven't been counting, due to it being utterly irrelevant to the ongoing discussion of anything whatsoever.</description>
		<content:encoded><![CDATA[<p>Hooray for unsubstantiated anecdotal evidence! Can I play?</p>
<p>I am a new reader of Amazing Spider-Man and am enjoying it a lot, particularly given that Slott, Wells and Waid are three of my favourite writers, and artists like Marcos Martin and Chris Bachalo are keeping me coming back for every issue. I was not interested in reading Amazing Spider-Man prior to this, and have picked up every one since the BND relaunch. As far as I&#8217;m concerned, the experiment can only be counted as a success.</p>
<p>Also, I loved Dr Horrible and every Whedon fan I know did too. I&#8217;ve literally lost track of the number of people I&#8217;ve talked to about it who thought it was great. This is mainly down to the fact that I haven&#8217;t been counting, due to it being utterly irrelevant to the ongoing discussion of anything whatsoever.
</p>
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		<title>by: Kirk Boxleitner, a.k.a. K-Box</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2093964</link>
		<pubDate>Tue, 05 Aug 2008 06:35:36 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2093964</guid>
					<description>Mark Coale,

Actually, the divisive reaction that Dr. Horrible has received, even from a lot of former Whedon die-hards, is precisely the backlash that I'm talking about.  For all the fans who love it, just as many fans have finally decided that Dr. Horrible is to Whedon's career what The Village was to M. Night Shyamalan's career, in terms of being the straw that broke the camel's back.  I've literally lost track of the number of reviews of it that can be summed up simply as, &quot;AGAIN, Joss?&quot;</description>
		<content:encoded><![CDATA[<p>Mark Coale,</p>
<p>Actually, the divisive reaction that Dr. Horrible has received, even from a lot of former Whedon die-hards, is precisely the backlash that I&#8217;m talking about.  For all the fans who love it, just as many fans have finally decided that Dr. Horrible is to Whedon&#8217;s career what The Village was to M. Night Shyamalan&#8217;s career, in terms of being the straw that broke the camel&#8217;s back.  I&#8217;ve literally lost track of the number of reviews of it that can be summed up simply as, &#8220;AGAIN, Joss?&#8221;
</p>
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	<item>
		<title>by: Dennis</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2093921</link>
		<pubDate>Tue, 05 Aug 2008 06:22:23 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2093921</guid>
					<description>At this point, I would have to say that the &quot;reboot&quot; of Amazing Spider-Man can only been seen as a failure.  Why?  Look at the amount of hype and promotion Marvel invested into it.  I'm sure Marvel had higher expectations.  Of course, at this point Marvel (Quesada) will never admit this was a mistake.

Personally I have stuck to my guns and not read Amazing Spider-Man issue since &quot;One More Day.&quot;  I do browse through each new issue that comes out but the &quot;Brand New Day&quot; direction just does not interest me (and I've been a Spider-Man fan for decades and liked the fact Peter and MJ were married).  These new stories remind me of filler issues which don't seem to matter all that much if missed.  All I'm seeing in the pages of ASM these days are third rate new villains and mediocre looking storylines.  I want better from what was once the premiere title of all the Spidey books.

I have to say though, I am a bit curious about the upcoming storyline with Anti-Vemon and the Green Goblin drawn by Romita Jr., so maybe I'll give that storyline a try.  I dunno.</description>
		<content:encoded><![CDATA[<p>At this point, I would have to say that the &#8220;reboot&#8221; of Amazing Spider-Man can only been seen as a failure.  Why?  Look at the amount of hype and promotion Marvel invested into it.  I&#8217;m sure Marvel had higher expectations.  Of course, at this point Marvel (Quesada) will never admit this was a mistake.</p>
<p>Personally I have stuck to my guns and not read Amazing Spider-Man issue since &#8220;One More Day.&#8221;  I do browse through each new issue that comes out but the &#8220;Brand New Day&#8221; direction just does not interest me (and I&#8217;ve been a Spider-Man fan for decades and liked the fact Peter and MJ were married).  These new stories remind me of filler issues which don&#8217;t seem to matter all that much if missed.  All I&#8217;m seeing in the pages of ASM these days are third rate new villains and mediocre looking storylines.  I want better from what was once the premiere title of all the Spidey books.</p>
<p>I have to say though, I am a bit curious about the upcoming storyline with Anti-Vemon and the Green Goblin drawn by Romita Jr., so maybe I&#8217;ll give that storyline a try.  I dunno.
</p>
]]></content:encoded>
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	<item>
		<title>by: Ian</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2092703</link>
		<pubDate>Tue, 05 Aug 2008 03:54:24 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2092703</guid>
					<description>Maybe you just suck at explaining it.</description>
		<content:encoded><![CDATA[<p>Maybe you just suck at explaining it.
</p>
]]></content:encoded>
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	<item>
		<title>by: DjeD</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2092191</link>
		<pubDate>Tue, 05 Aug 2008 02:50:06 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2092191</guid>
					<description>Only Loeb can save ASM now. ;)

I'm really happy about Nova. If there is one book that deserves to INCREASE sales (without event tie-ins and crossovers) it's Nova. There seems to be a small but loyal fan base; hopefully the Nova readers will buy Guardians of the Galaxy, too.</description>
		<content:encoded><![CDATA[<p>Only Loeb can save ASM now. <img src='http://pwbeat.publishersweekly.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>I&#8217;m really happy about Nova. If there is one book that deserves to INCREASE sales (without event tie-ins and crossovers) it&#8217;s Nova. There seems to be a small but loyal fan base; hopefully the Nova readers will buy Guardians of the Galaxy, too.
</p>
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	<item>
		<title>by: The Beat</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2092075</link>
		<pubDate>Tue, 05 Aug 2008 02:09:56 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2092075</guid>
					<description>Paul you did fix it, I had misplaced the new one in the recent travels. I've put in the correct file. 

My apologies to all, especially Paul who works so hard each and every month on this.</description>
		<content:encoded><![CDATA[<p>Paul you did fix it, I had misplaced the new one in the recent travels. I&#8217;ve put in the correct file. </p>
<p>My apologies to all, especially Paul who works so hard each and every month on this.
</p>
]]></content:encoded>
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	<item>
		<title>by: Alan Coil</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2091972</link>
		<pubDate>Tue, 05 Aug 2008 01:39:38 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2091972</guid>
					<description>Using the numbers provided in the link above by Hutch...

In the 5 months in the first half of 2007 where all three Spider-Man titles were published, sales were as listed with average after the semi-colon---

203600;67867
255100;85033
244500;81500
217979;72660
214163;71054

For those 5 months, the overall sales and average---

1135342;75689

Sales for May and June of this year have been below that average.

Of course, overall Spider-Man sales this year will seem much higher, as there were only 4 Spider-Man titles published in the last 4 months of 2007.  Notice also that all 11 Amazing Spider-Man issues published in 2007 were over 105,000 in sales.

The experiment has failed. Time to start a new one.</description>
		<content:encoded><![CDATA[<p>Using the numbers provided in the link above by Hutch&#8230;</p>
<p>In the 5 months in the first half of 2007 where all three Spider-Man titles were published, sales were as listed with average after the semi-colon&#8212;</p>
<p>203600;67867<br />
255100;85033<br />
244500;81500<br />
217979;72660<br />
214163;71054</p>
<p>For those 5 months, the overall sales and average&#8212;</p>
<p>1135342;75689</p>
<p>Sales for May and June of this year have been below that average.</p>
<p>Of course, overall Spider-Man sales this year will seem much higher, as there were only 4 Spider-Man titles published in the last 4 months of 2007.  Notice also that all 11 Amazing Spider-Man issues published in 2007 were over 105,000 in sales.</p>
<p>The experiment has failed. Time to start a new one.
</p>
]]></content:encoded>
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	<item>
		<title>by: Alan Coil</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2091857</link>
		<pubDate>Tue, 05 Aug 2008 01:11:37 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2091857</guid>
					<description>That deal with the devil sure was a good idea.</description>
		<content:encoded><![CDATA[<p>That deal with the devil sure was a good idea.
</p>
]]></content:encoded>
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	<item>
		<title>by: Eddie Sutton</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2091768</link>
		<pubDate>Tue, 05 Aug 2008 00:47:22 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2091768</guid>
					<description>Guys,
I love the banter that exists on this site!  I have lurked around here for ever it seems.  Being a Spiderman fan since I was 5(now 39), I just can't stand what is going on with the title.  I know I do not have to read the title but I own a comic store(23years) and kinda have to read it.  It's just so generic.  The Venom story arc will increase sales, there is a variant, like 1 in 50, JrJr is back.  BUT, I do not think it will be able to hold on to this bump in sales.  Most people I come in contact with at the shop seem to be one of two about the book: 
1 Can't stand it or
2 Continue to pick it up but are indifferent to the story...not quite sure why they still get it if it's just OK.  I guess numeric run and such.
The fact Joe Q.  thought that divorce would be bad versus making a deal with the devil makes you wonder.  Neither works for me, although I haven't tried either one... 
I know I don't offer anything new to the discussion but I just had to get this off my chest! Thanks guys. Keep up the excellent work..
Eddie</description>
		<content:encoded><![CDATA[<p>Guys,<br />
I love the banter that exists on this site!  I have lurked around here for ever it seems.  Being a Spiderman fan since I was 5(now 39), I just can&#8217;t stand what is going on with the title.  I know I do not have to read the title but I own a comic store(23years) and kinda have to read it.  It&#8217;s just so generic.  The Venom story arc will increase sales, there is a variant, like 1 in 50, JrJr is back.  BUT, I do not think it will be able to hold on to this bump in sales.  Most people I come in contact with at the shop seem to be one of two about the book:<br />
1 Can&#8217;t stand it or<br />
2 Continue to pick it up but are indifferent to the story&#8230;not quite sure why they still get it if it&#8217;s just OK.  I guess numeric run and such.<br />
The fact Joe Q.  thought that divorce would be bad versus making a deal with the devil makes you wonder.  Neither works for me, although I haven&#8217;t tried either one&#8230;<br />
I know I don&#8217;t offer anything new to the discussion but I just had to get this off my chest! Thanks guys. Keep up the excellent work..<br />
Eddie
</p>
]]></content:encoded>
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	<item>
		<title>by: Mark Coale</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2091748</link>
		<pubDate>Tue, 05 Aug 2008 00:43:24 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2091748</guid>
					<description>There's a backlash against Whedon? Do you mean from a Marvel POV? Because the success of the BUffy comic and for Dr. Horrible would seem to indicate lots of people liking his stuff of late. 

I haven't read Runaways yet (that's a trade series for me) and I thought the X-book was okay. 

The only criticisms I usually hear about his work are the standard ones: always with the young teenage girl protagonist and the killing of a beloved character out of nowhere.</description>
		<content:encoded><![CDATA[<p>There&#8217;s a backlash against Whedon? Do you mean from a Marvel POV? Because the success of the BUffy comic and for Dr. Horrible would seem to indicate lots of people liking his stuff of late. </p>
<p>I haven&#8217;t read Runaways yet (that&#8217;s a trade series for me) and I thought the X-book was okay. </p>
<p>The only criticisms I usually hear about his work are the standard ones: always with the young teenage girl protagonist and the killing of a beloved character out of nowhere.
</p>
]]></content:encoded>
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	<item>
		<title>by: Torsten Adair</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2091585</link>
		<pubDate>Tue, 05 Aug 2008 00:02:56 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2091585</guid>
					<description>After 40+ years of Spider-Man, what stories are left to tell?

Spider-Man leading a team?  Different spiders getting iradiated/genetically altered and tested on various people?  (Whatever happened to the Kingpin's metahuman lab?)  Spider-men (and -women) of different countries?  Kick him through the multiverse?  Center a cult around him?  Focus on the supporting cast, some whom haven't been seen for some time?  Bring back the Spidey Buggy?  Give him some closure on his grief so he relax?  

He's already time-travelled (Marvel Team-Up).  They've brought back clones, twice.   They've retroconned at least two periods (Untold Tales, and that fiasco with Gwen in London, not counting the Clones).  They turned him into Superman.  He's been a six-armed freak.  

Sorry.... this thread is getting off topic...  The only Marvel titles I bought on this list were the director's cut of Kick Ass, 1985, and ClanDestine.  Nothing else interests me, except She-Hulk in trade.</description>
		<content:encoded><![CDATA[<p>After 40+ years of Spider-Man, what stories are left to tell?</p>
<p>Spider-Man leading a team?  Different spiders getting iradiated/genetically altered and tested on various people?  (Whatever happened to the Kingpin&#8217;s metahuman lab?)  Spider-men (and -women) of different countries?  Kick him through the multiverse?  Center a cult around him?  Focus on the supporting cast, some whom haven&#8217;t been seen for some time?  Bring back the Spidey Buggy?  Give him some closure on his grief so he relax?  </p>
<p>He&#8217;s already time-travelled (Marvel Team-Up).  They&#8217;ve brought back clones, twice.   They&#8217;ve retroconned at least two periods (Untold Tales, and that fiasco with Gwen in London, not counting the Clones).  They turned him into Superman.  He&#8217;s been a six-armed freak.  </p>
<p>Sorry&#8230;. this thread is getting off topic&#8230;  The only Marvel titles I bought on this list were the director&#8217;s cut of Kick Ass, 1985, and ClanDestine.  Nothing else interests me, except She-Hulk in trade.
</p>
]]></content:encoded>
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	<item>
		<title>by: Kirk Boxleitner, a.k.a. K-Box</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2091433</link>
		<pubDate>Mon, 04 Aug 2008 23:27:12 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/08/04/marvel-month-to-month-sales-june-2008/#comment-2091433</guid>
					<description>I think &quot;New Ways to Die&quot; is really going to be the litmus test for &quot;Brand New Day.&quot;  If the title doesn't see significant and sustained sales increases off of that, it's pretty much done.

By which I mean, at a bare minimum, the first issue of NWtD MUST do better than the 7-percent issue-to-issue sales spike that BND received from Wolverine's guest-starring appearance.  And let's not kid ourselves, it'll probably do at least that well, at first - which is not to say that this means it's free and clear.  If, by the end of this event, sales are back down in the 60-70K range, that's still a failure, because there's really nothing else that BND can do to bolster its sales anymore.

Throwing each new writer onto a three-issue arc to start with was a huge mistake, because it simply reinforced how utterly generic all the writers are going to be on this status quo.  If you'd done six or nine issues of Slott, and THEN gone to Guggenheim, you could have seen some serious sales bumps, but as it stands, rotating them all three-issues-at-a-time only made them seem interchangeable, and variant covers (and Wolverine) sales bumps aside, NONE of the writers aside from Slott really got any sort of &quot;first issue by a new writer&quot; bump.

In terms of &quot;big name&quot; writers who are left, I suppose we'll see how well Kelly did this month, but neither he nor Waid have been measurable sales draws in years (much as I might have wished otherwise in certain cases).  Millar?  He already did Spider-Man, so I don't see much novelty appeal in him doing BND.  Bendis?  Maybe, maybe not, for the same reasons, although what's funny is that his teenage version of Peter Parker in USM is about a billion times more mature, intelligent, sympathetic and easy to relate to than the Peter Parker in BND, in no small part because Ultimate MJ and Aunt May are in on his secret.  Now, if Whedon were to come on board, I could see sales jumping ... or maybe not, considering the current backlash against him, but I also don't see him doing it.

What should concern Marvel is that, aside from old-school fans in their 30s, I don't really hear anyone praising this book, and even a lot of those fans are sort of qualified in their praise, saying things like, &quot;It's not MEANT to be exciting.&quot;  I suppose this is where I disagree with Paul, because I recall Paul once asserting that Spider-Man works best when it's a formula, except that all of the best Spider-Man stories were either written BEFORE their style became calcified enough to qualify as a &quot;formula,&quot; or else they BROKE the formula.  The only reason a story like &quot;The Night Gwen Stacy Died&quot; seems like a formula Spider-Man story NOW is because countless talentless hacks referenced it to fucking death, to the point that, much like &quot;The Dark Phoenix Saga,&quot; it's a great story that I almost wish had never been written, simply so that I wouldn't have to suffer through every other writer trying to rip it off.

I mean, has there been ANY positive mainstream press about this?  At ALL?  Every single story I've seen, by non-comics industry journalists, has referenced the deal with the devil to the exclusion of all else, and half of those called it a &quot;divorce&quot; between Peter and Mary Jane, which was precisely what Quesada DIDN'T want people to see it as.  I try and explain the current state of Spider-Man's continuity to non-comics readers, and they're convinced that I'm lying to them, because they can't believe that a company like Marvel would publish a story that stupid.  Outside of nostalgic longtime fanboys, I really don't see this as appealing to anyone at all.</description>
		<content:encoded><![CDATA[<p>I think &#8220;New Ways to Die&#8221; is really going to be the litmus test for &#8220;Brand New Day.&#8221;  If the title doesn&#8217;t see significant and sustained sales increases off of that, it&#8217;s pretty much done.</p>
<p>By which I mean, at a bare minimum, the first issue of NWtD MUST do better than the 7-percent issue-to-issue sales spike that BND received from Wolverine&#8217;s guest-starring appearance.  And let&#8217;s not kid ourselves, it&#8217;ll probably do at least that well, at first - which is not to say that this means it&#8217;s free and clear.  If, by the end of this event, sales are back down in the 60-70K range, that&#8217;s still a failure, because there&#8217;s really nothing else that BND can do to bolster its sales anymore.</p>
<p>Throwing each new writer onto a three-issue arc to start with was a huge mistake, because it simply reinforced how utterly generic all the writers are going to be on this status quo.  If you&#8217;d done six or nine issues of Slott, and THEN gone to Guggenheim, you could have seen some serious sales bumps, but as it stands, rotating them all three-issues-at-a-time only made them seem interchangeable, and variant covers (and Wolverine) sales bumps aside, NONE of the writers aside from Slott really got any sort of &#8220;first issue by a new writer&#8221; bump.</p>
<p>In terms of &#8220;big name&#8221; writers who are left, I suppose we&#8217;ll see how well Kelly did this month, but neither he nor Waid have been measurable sales draws in years (much as I might have wished otherwise in certain cases).  Millar?  He already did Spider-Man, so I don&#8217;t see much novelty appeal in him doing BND.  Bendis?  Maybe, maybe not, for the same reasons, although what&#8217;s funny is that his teenage version of Peter Parker in USM is about a billion times more mature, intelligent, sympathetic and easy to relate to than the Peter Parker in BND, in no small part because Ultimate MJ and Aunt May are in on his secret.  Now, if Whedon were to come on board, I could see sales jumping &#8230; or maybe not, considering the current backlash against him, but I also don&#8217;t see him doing it.</p>
<p>What should concern Marvel is that, aside from old-school fans in their 30s, I don&#8217;t really hear anyone praising this book, and even a lot of those fans are sort of qualified in their praise, saying things like, &#8220;It&#8217;s not MEANT to be exciting.&#8221;  I suppose this is where I disagree with Paul, because I recall Paul once asserting that Spider-Man works best when it&#8217;s a formula, except that all of the best Spider-Man stories were either written BEFORE their style became calcified enough to qualify as a &#8220;formula,&#8221; or else they BROKE the formula.  The only reason a story like &#8220;The Night Gwen Stacy Died&#8221; seems like a formula Spider-Man story NOW is because countless talentless hacks referenced it to fucking death, to the point that, much like &#8220;The Dark Phoenix Saga,&#8221; it&#8217;s a great story that I almost wish had never been written, simply so that I wouldn&#8217;t have to suffer through every other writer trying to rip it off.</p>
<p>I mean, has there been ANY positive mainstream press about this?  At ALL?  Every single story I&#8217;ve seen, by non-comics industry journalists, has referenced the deal with the devil to the exclusion of all else, and half of those called it a &#8220;divorce&#8221; between Peter and Mary Jane, which was precisely what Quesada DIDN&#8217;T want people to see it as.  I try and explain the current state of Spider-Man&#8217;s continuity to non-comics readers, and they&#8217;re convinced that I&#8217;m lying to them, because they can&#8217;t believe that a company like Marvel would publish a story that stupid.  Outside of nostalgic longtime fanboys, I really don&#8217;t see this as appealing to anyone at all.
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