Comments on: Archie unveils new logos http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/ The News Blog of Comics Culture Sat, 21 Nov 2009 22:23:15 +0000 http://wordpress.org/?v=2.0.2 by: Steve Taylor http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2324726 Sun, 14 Sep 2008 22:02:38 +0000 http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2324726 I Love Archie! I Love Archie!

]]> by: Cary Coatney http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2316813 Fri, 12 Sep 2008 23:53:30 +0000 http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2316813 Torsten mentioned the CCA seal?? We still have that hanging around? What for? ~ Coat Torsten mentioned the CCA seal??

We still have that hanging around?

What for?

~

Coat

]]> by: alex cox http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2314744 Fri, 12 Sep 2008 14:14:31 +0000 http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2314744 We have RAVENOUS Archie fans at the shop. Saturdays are all about Riverdale for several dozen Brooklyn girls. It's fun. I like ol' Archie. We have RAVENOUS Archie fans at the shop. Saturdays are all about Riverdale for several dozen Brooklyn girls.

It’s fun. I like ol’ Archie.

]]> by: Christopher Moonlight @ Moonlight Art Magazine http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2313087 Fri, 12 Sep 2008 04:31:34 +0000 http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2313087 Love em. Great. As an aside, the entire run of 1970's Archy are on disc for sale at Fry's. Love em. Great. As an aside, the entire run of 1970’s Archy are on disc for sale at Fry’s.

]]> by: Joe Williams http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2312265 Fri, 12 Sep 2008 01:02:39 +0000 http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2312265 Ugly. Horrible. Bleh. Ugly. Horrible. Bleh.

]]> by: Rivkah http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2312146 Thu, 11 Sep 2008 23:21:31 +0000 http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2312146 <i>"Step away from the airbrush tool… "</i> Ha! You mean the dodge and burn? :P Though I'll have to admit these are still somewhat more appealing than the old ones, but I think that has more to do with the fact the character designs and inking styles all look different as well. O_o “Step away from the airbrush tool… “

Ha! You mean the dodge and burn? :P Though I’ll have to admit these are still somewhat more appealing than the old ones, but I think that has more to do with the fact the character designs and inking styles all look different as well. O_o

]]> by: Patrick Dean http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2312080 Thu, 11 Sep 2008 22:32:32 +0000 http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2312080 Elder drew Mad's Archie parody in one of comic sized issues. It's brilliant. Marvel did also did a pretty funny Archie take-off in their late 80's funnybook "What The...?!". Not as funny as Kurtzman &#38; Elder's, of course, but I remember chuckling at it. Elder drew Mad’s Archie parody in one of comic sized issues. It’s brilliant.

Marvel did also did a pretty funny Archie take-off in their late 80’s funnybook “What The…?!”. Not as funny as Kurtzman & Elder’s, of course, but I remember chuckling at it.

]]> by: pulphope http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2311935 Thu, 11 Sep 2008 20:56:03 +0000 http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2311935 Wow! That's it, thanks guys...a little mystery cleared up. It's been bugging me for years, to tell you the truth. I remember Mad did a funny Archie send-up... Wow! That’s it, thanks guys…a little mystery cleared up. It’s been bugging me for years, to tell you the truth. I remember Mad did a funny Archie send-up…

]]> by: bryant http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2311923 Thu, 11 Sep 2008 20:47:44 +0000 http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2311923 Step away from the airbrush tool... Step away from the airbrush tool…

]]> by: Eric Haar http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2311903 Thu, 11 Sep 2008 20:28:52 +0000 http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2311903 Sigh. None of my posts were appearing now they appear all at once. Apologies. Sigh. None of my posts were appearing now they appear all at once. Apologies.

]]> by: Patrick Dean http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2311855 Thu, 11 Sep 2008 20:04:05 +0000 http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2311855 ENOUGH TURQUOISE. ENOUGH TURQUOISE.

]]> by: Al http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2311834 Thu, 11 Sep 2008 19:52:21 +0000 http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2311834 I agree with Marcus and Torsten, essentially that the Betty and Veronica solo logos are attractive, and that the cover elements should be rejigged a bit to allow the new wordmarks to dominate. I wonder if they tested these in the market before going ahead in production? I am not thrilled with the number of different looks.For example, the font in the words "Double Digest" look quite different from title to title, and different from the font on the single Digests. I would rather see one brand new look that is applied consistently across the brand. I agree with Marcus and Torsten, essentially that the Betty and Veronica solo logos are attractive, and that the cover elements should be rejigged a bit to allow the new wordmarks to dominate.

I wonder if they tested these in the market before going ahead in production?

I am not thrilled with the number of different looks.For example, the font in the words “Double Digest” look quite different from title to title, and different from the font on the single Digests. I would rather see one brand new look that is applied consistently across the brand.

]]> by: Eric Haar http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2311766 Thu, 11 Sep 2008 19:12:09 +0000 http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2311766 Archie was Pureheart the Powerful, later changed to Captain Pureheart: http://tinyurl.com/3vz4ds Archie was Pureheart the Powerful, later changed to Captain Pureheart:

http://tinyurl.com/3vz4ds

]]> by: Eric Haar http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2311767 Thu, 11 Sep 2008 19:11:39 +0000 http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2311767 Archie was Pureheart the Powerful, later changed to Captain Pureheart: http://tinyurl.com/3vz4ds Archie was Pureheart the Powerful, later changed to Captain Pureheart:

http://tinyurl.com/3vz4ds

]]> by: Eric Haar http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2311765 Thu, 11 Sep 2008 19:10:40 +0000 http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2311765 Archie was "Pureheart the Powerful" and later "Captain Pureheart" http://tinyurl.com/3vz4ds Archie was “Pureheart the Powerful” and later “Captain Pureheart”

http://tinyurl.com/3vz4ds

]]> by: Steve Price http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2311680 Thu, 11 Sep 2008 18:18:26 +0000 http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2311680 Hmmm. You might be on to something there.... http://www.onipress.com/display.php?type=bk&#38;id=250 Hmmm. You might be on to something there….

http://www.onipress.com/display.php?type=bk&id=250

]]> by: maija http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2311641 Thu, 11 Sep 2008 18:11:55 +0000 http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2311641 Holy crap that Captain Hero comic is giving me freaky flashbacks. I remember seeing it. Also, I just realized that Jughead looks a lot like Stephen Colbert. Holy crap that Captain Hero comic is giving me freaky flashbacks. I remember seeing it.

Also, I just realized that Jughead looks a lot like Stephen Colbert.

]]> by: Steve Price http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2311523 Thu, 11 Sep 2008 17:46:00 +0000 http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2311523 Jughead as Captain Hero: http://www.oddballcomics.com/article.php?story=2008-02-04 Jughead as Captain Hero:
http://www.oddballcomics.com/article.php?story=2008-02-04

]]> by: Michael http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2311485 Thu, 11 Sep 2008 17:36:24 +0000 http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2311485 I like how, under the house style, you can't even tell the new Asian girl is Asian. I like how, under the house style, you can’t even tell the new Asian girl is Asian.

]]> by: pulphope http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2311384 Thu, 11 Sep 2008 17:16:14 +0000 http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2311384 Anybody remember that 60s superhero comic with Archie--was it Super-Archie or something? I am haunted by a half-memory of an old Archie one of my aunts had which I saw in the 1970s-- it was a classic Archie (I think, maybe Jughead?) in some kind of superhero costume, surrounded by a bunch of badguys. Inside there was a story with the ongoing gag of Jughead wanting to eat "breatfruit" which he knocked out of trees and collected by the armful. I found these Archie comics baffling as a kid, I just couldn't understand them...but that one with the superheroes, someone here might know which one I am talking about...(??) Anybody remember that 60s superhero comic with Archie–was it Super-Archie or something? I am haunted by a half-memory of an old Archie one of my aunts had which I saw in the 1970s– it was a classic Archie (I think, maybe Jughead?) in some kind of superhero costume, surrounded by a bunch of badguys. Inside there was a story with the ongoing gag of Jughead wanting to eat “breatfruit” which he knocked out of trees and collected by the armful. I found these Archie comics baffling as a kid, I just couldn’t understand them…but that one with the superheroes, someone here might know which one I am talking about…(??)

]]> by: Torsten Adair http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2311282 Thu, 11 Sep 2008 16:50:14 +0000 http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2311282 Some of these titles are digests, so the width is smaller than a regular newsstand comicbook. These logos are too small and leave too much negative space available. My suggestions: 1) Move the CCA seal (wow, that's small), price, and issue number to the barcode, which is usually placed in the lower left-hand corner. From my retailing experience, magazine prices are not linked to the UPC code, and that's the first place cashiers look when searching for the price. 2) Expand the title logos so that they fill the entire width of the cover, leaving space for the Archie "A" in the upper left-hand corner. (The "Betty logo is a good example.) 3) Highlight special character appearances with a line or two of text below the series logo. 4) Create secondary logos without character heads to facilitate design solutions. 5) Standardize logo typefaces by character (Jughead) or group (Betty &#38; Veronica). 6) Add some go-go checks! (Oops... wrong publisher!) Some of these titles are digests, so the width is smaller than a regular newsstand comicbook. These logos are too small and leave too much negative space available.

My suggestions:
1) Move the CCA seal (wow, that’s small), price, and issue number to the barcode, which is usually placed in the lower left-hand corner. From my retailing experience, magazine prices are not linked to the UPC code, and that’s the first place cashiers look when searching for the price.

2) Expand the title logos so that they fill the entire width of the cover, leaving space for the Archie “A” in the upper left-hand corner. (The “Betty logo is a good example.)

3) Highlight special character appearances with a line or two of text below the series logo.

4) Create secondary logos without character heads to facilitate design solutions.

5) Standardize logo typefaces by character (Jughead) or group (Betty & Veronica).

6) Add some go-go checks! (Oops… wrong publisher!)

]]> by: Jimmie Robinson http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2311270 Thu, 11 Sep 2008 16:46:58 +0000 http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2311270 I like the logos They do the job, though a few could be a bit larger. Looks good. I like the logos They do the job, though a few could be a bit larger.
Looks good.

]]> by: Marcus Lusk http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2311227 Thu, 11 Sep 2008 16:40:25 +0000 http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2311227 I like the solo BETTY and VERONICA logos with the headshots. Very eye-catching. The digest logos, not so much. And why in the world would they want more than one logo for these iconic characters? (Betty and Veronica each have three.) Repeat exposures and brand recognition is supposed to be what it's all about. I like the solo BETTY and VERONICA logos with the headshots. Very eye-catching. The digest logos, not so much. And why in the world would they want more than one logo for these iconic characters? (Betty and Veronica each have three.) Repeat exposures and brand recognition is supposed to be what it’s all about.

]]> by: Richard Starkings http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2311174 Thu, 11 Sep 2008 16:29:56 +0000 http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2311174 My 9 year old daughter LOVES the BETTY AND VERONICA digest -- the recent "And the Winner is..." story has her desperately awaiting the outcome. I never even noticed that ARCHIE books are everywhere, but Savannah picked them out at the newsstand round the corner from LASER BLAZER when she was five. Those guys really know their market. R! My 9 year old daughter LOVES the BETTY AND VERONICA digest — the recent “And the Winner is…” story has her desperately awaiting the outcome.

I never even noticed that ARCHIE books are everywhere, but Savannah picked them out at the newsstand round the corner from LASER BLAZER when she was five. Those guys really know their market.

R!

]]> by: Matthew Craig http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2310947 Thu, 11 Sep 2008 15:31:19 +0000 http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2310947 I can't believe these characters can sustain such long-running series! Could you imagine reading HARRY OSBORN #175? Willie Lumpkin, maybe! //\Oo/\\ I can’t believe these characters can sustain such long-running series! Could you imagine reading HARRY OSBORN #175?

Willie Lumpkin, maybe!

//\Oo/\\

]]> by: Joe S. Walker http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2310945 Thu, 11 Sep 2008 15:29:45 +0000 http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2310945 They're not bad. They’re not bad.

]]> by: terry http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2310898 Thu, 11 Sep 2008 15:05:08 +0000 http://pwbeat.publishersweekly.com/blog/2008/09/11/archie-unveils-new-logos/#comment-2310898 Meh. I prefer pre-Crisis Archie. Meh. I prefer pre-Crisis Archie.

]]>