Comments on: Minx fallout news http://pwbeat.publishersweekly.com/blog/2008/09/30/minx-fall-out-news/ The News Blog of Comics Culture Mon, 23 Nov 2009 03:51:23 +0000 http://wordpress.org/?v=2.0.2 by: Joy Kim — Farewell to Minx http://pwbeat.publishersweekly.com/blog/2008/09/30/minx-fall-out-news/#comment-2400426 Wed, 01 Oct 2008 15:22:26 +0000 http://pwbeat.publishersweekly.com/blog/2008/09/30/minx-fall-out-news/#comment-2400426 [...] Minx fallout news [...] […] Minx fallout news […]

]]> by: Argh http://pwbeat.publishersweekly.com/blog/2008/09/30/minx-fall-out-news/#comment-2396282 Tue, 30 Sep 2008 20:23:53 +0000 http://pwbeat.publishersweekly.com/blog/2008/09/30/minx-fall-out-news/#comment-2396282 It's a shame really. DC finally started to get the wheels moving on this and then they ditch the car. Alloy was a waste of money. EVERY PENNY spent with ALLOY for the marketing was a waste. When you launch a new line of books for girls you are supposed to advertise where the girls are. DUH. When you get a project that is developed by a bunch of out of touch people you are bound to fail. It seems that the only people who knew the value of the books were the writers and creators. As for retail? If you're talking about the comic shops of course they are'nt going to carry it-they dont have teen girls shopping in their stores and they sure as hell dont know how to market to them. The only real support was coming from the librarians and teachers who finally found something they could buy for girls besides manga. Instead of killing off the line, why dont they hand it over to Random House? Then the books would finally find the audience they were made for. It’s a shame really. DC finally started to get the wheels moving on this and then they ditch the car. Alloy was a waste of money. EVERY PENNY spent with ALLOY for the marketing was a waste.

When you launch a new line of books for girls you are supposed to advertise where the girls are. DUH. When you get a project that is developed by a bunch of out of touch people you are bound to fail. It seems that the only people who knew the value of the books were the writers and creators.

As for retail? If you’re talking about the comic shops of course they are’nt going to carry it-they dont have teen girls shopping in their stores and they sure as hell dont know how to market to them. The only real support was coming from the librarians and teachers who finally found something they could buy for girls besides manga.

Instead of killing off the line, why dont they hand it over to Random House? Then the books would finally find the audience they were made for.

]]> by: Kiel Phegley http://pwbeat.publishersweekly.com/blog/2008/09/30/minx-fall-out-news/#comment-2395799 Tue, 30 Sep 2008 17:35:47 +0000 http://pwbeat.publishersweekly.com/blog/2008/09/30/minx-fall-out-news/#comment-2395799 God, the fact that Hahn's book just missed the cutoff date is depressing, but the idea that he did a book that won't be coming out instead of possibly getting back to new issues of Private Beach is killing me. God, the fact that Hahn’s book just missed the cutoff date is depressing, but the idea that he did a book that won’t be coming out instead of possibly getting back to new issues of Private Beach is killing me.

]]> by: Lea Hernandez http://pwbeat.publishersweekly.com/blog/2008/09/30/minx-fall-out-news/#comment-2395184 Tue, 30 Sep 2008 14:43:15 +0000 http://pwbeat.publishersweekly.com/blog/2008/09/30/minx-fall-out-news/#comment-2395184 Wasn't it Alloy's job to help with positioning? Wasn’t it Alloy’s job to help with positioning?

]]> by: Al http://pwbeat.publishersweekly.com/blog/2008/09/30/minx-fall-out-news/#comment-2395013 Tue, 30 Sep 2008 13:54:13 +0000 http://pwbeat.publishersweekly.com/blog/2008/09/30/minx-fall-out-news/#comment-2395013 I wonder how much dialogue goes on between the publisher of these comic collections and the chain store buyers? Seems like the old "round peg and square hole"... Did the retailers need to provide a more visible and accessible area for teen material? OR did the publisher need to provide more Point of Sale / Point of Purchase signage to help direct the teen reader through the store toward the Minx line? I wonder how much dialogue goes on between the publisher of these comic collections and the chain store buyers? Seems like the old “round peg and square hole”…

Did the retailers need to provide a more visible and accessible area for teen material? OR did the publisher need to provide more Point of Sale / Point of Purchase signage to help direct the teen reader through the store toward the Minx line?

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