Marvel superheroes hit the sack

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Via an ad for mattress giant Sleepy’s, which somehow involves a benefit for the American Cancer Society:

If Dr. Bruce Banner gets a bad night’s sleep, he’ll get angry…and you know what happens next. Luckily, a starred-and-striped hero in nightshirt and cap—the whimsical mascot of Sleepy’s, The Mattress Professionals—is there to calm the bad-tempered Hulk with a super-comfortable mattress. That’s how the artists of famed Marvel Comics tell it in a comic book produced exclusively for Sleepy’s. The comic, available at nearly 700 Sleepy’s stores across the Northeast, is a result of a partnership that began with this summer’s blockbuster hit The Incredible Hulk.

Sleepy’s is donating one hundred percent of the proceeds from comic sales to the American Cancer Society (ACS).


What is the Rhino doing in there, anyway?

14 Responses to “Marvel superheroes hit the sack”

  1. Rob S. Says:

    Sometimes you need a good mattress if you’re horny.

  2. Rich Says:

    This is in continuity, right?

    Is that supposed to be Hulk with a Rod Stewart haircut back there?

  3. Evie Says:

    I was just gonna say that about the Rhino. At least pick the Blob, or some equally pillow-soft villain.

  4. Sphinx Magoo Says:

    That’s probably that old Dr. Strange baddie, Nightmare, back there.

    And that looks like some nice Tom Grummett artwork too.

  5. Rich Says:

    Good call on Nightmare. Forgot all about him.

  6. Sphinx Magoo Says:

    Thanks! Nightmare seems a natural for causing trouble at Sleepy’s.

    Maybe Morpheus or Daniel can appear in the next DC-related installment!

    …and maybe the Rhino is there because he came to get his right sleep number and got mad because he came to the wrong store!

  7. bryant Says:

    It seems to me that a monster reaping the benefits of a massive dose of radiation would be the perfect spokesman for cancer research.

  8. Patrick Dean Says:

    I was hoping this was The Avengers movie teaser poster.

  9. Joe Lawler Says:

    No Sleepwalker? That guy can’t get arrested in this town.

  10. michael Says:

    the hell! O.o

    So…many…things….going…on……..

    I support neither the cancer society (wholly) nor Sleepy’s.

    Keeping the competition between them and 1-800-Mattres is the key! ;)

  11. Cary Coatney Says:

    The Rhino is there to make sure that waterbeds don’t leave the store in good condition.

    ~

    Coat

  12. ejulp Says:

    Yeah I’m sure that’s Grummet, which is fitting that he’s illustrating this, as usually his work puts me to sleep. He’s a veteran, and his workmanshipness is solid blue collar type stuff, just a shame that so many artists like him don’t “push” their work at all in any interesting direction, after being in the industry as long as he as.

  13. ejulp Says:

    Yeah I’m sure that’s Grummet, which is fitting that he’s illustrating this, as his work usually puts me to sleep. He’s a veteran, and while his workmanshipness is solid blue collar type stuff, just a shame that so many artists like him don’t “push” their work at all in any interesting direction, after being in the industry as long as he has.

  14. mattress discounters Says:

    I got a great deal on a mattress!

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