<?xml version="1.0" encoding="UTF-8"?><!-- generator="wordpress/2.0.2" -->
<rss version="2.0" 
	xmlns:content="http://purl.org/rss/1.0/modules/content/">
<channel>
	<title>Comments on: Webcomics ad networks &#8212; one goes, one arrives</title>
	<link>http://pwbeat.publishersweekly.com/blog/2008/12/16/carsblog-addled-adsdaq-fri-22-aug-2008/</link>
	<description>The News Blog of Comics Culture</description>
	<pubDate>Sun, 22 Nov 2009 20:19:11 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.0.2</generator>

	<item>
		<title>by: The Gigcast &#187; Blog Archive &#187; Webcomic Wire - 12/18/08</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/12/16/carsblog-addled-adsdaq-fri-22-aug-2008/#comment-2736935</link>
		<pubDate>Fri, 19 Dec 2008 00:16:23 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/12/16/carsblog-addled-adsdaq-fri-22-aug-2008/#comment-2736935</guid>
					<description>[...] The Beat has a nice post about ADSDAQ and new ad services offered by Joey manley and ComicSpace. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] The Beat has a nice post about ADSDAQ and new ad services offered by Joey manley and ComicSpace. [&#8230;]
</p>
]]></content:encoded>
				</item>
	<item>
		<title>by: fluffy</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/12/16/carsblog-addled-adsdaq-fri-22-aug-2008/#comment-2733721</link>
		<pubDate>Thu, 18 Dec 2008 04:15:27 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/12/16/carsblog-addled-adsdaq-fri-22-aug-2008/#comment-2733721</guid>
					<description>Recently I've been experimenting with Google ads, which of course have the same &quot;contextualization&quot; problem.  In order to provide text for various ad services I've been periodically exporting my OhNoRobot database to XML and then using that to inject the transcription text into the page in a hidden div.

So far it hasn't really had any effect on the ads that Google's serving up - I have a feeling that even with the transcript, it's still just too text-light to work, at least on single-comic archive pages.  My monthly pages seem to come closer to useful ads, although it's still just barely (for example, on &lt;a href=&quot;http://beesbuzz.biz/d/200810.php&quot; rel=&quot;nofollow&quot;&gt;a page which has a comic mentioning risotto&lt;/a&gt; the ads are all rice-related).  I guess the text within my comics still just doesn't lead to anything useful.</description>
		<content:encoded><![CDATA[<p>Recently I&#8217;ve been experimenting with Google ads, which of course have the same &#8220;contextualization&#8221; problem.  In order to provide text for various ad services I&#8217;ve been periodically exporting my OhNoRobot database to XML and then using that to inject the transcription text into the page in a hidden div.</p>
<p>So far it hasn&#8217;t really had any effect on the ads that Google&#8217;s serving up - I have a feeling that even with the transcript, it&#8217;s still just too text-light to work, at least on single-comic archive pages.  My monthly pages seem to come closer to useful ads, although it&#8217;s still just barely (for example, on <a href="http://beesbuzz.biz/d/200810.php" rel="nofollow">a page which has a comic mentioning risotto</a> the ads are all rice-related).  I guess the text within my comics still just doesn&#8217;t lead to anything useful.
</p>
]]></content:encoded>
				</item>
	<item>
		<title>by: Kelson</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/12/16/carsblog-addled-adsdaq-fri-22-aug-2008/#comment-2729585</link>
		<pubDate>Wed, 17 Dec 2008 01:02:21 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/12/16/carsblog-addled-adsdaq-fri-22-aug-2008/#comment-2729585</guid>
					<description>Very cool!  Unfortunately only about 1/3 of the comics I read are on there, but hey, that's 1/3 that will be easier to search!  Thanks!</description>
		<content:encoded><![CDATA[<p>Very cool!  Unfortunately only about 1/3 of the comics I read are on there, but hey, that&#8217;s 1/3 that will be easier to search!  Thanks!
</p>
]]></content:encoded>
				</item>
	<item>
		<title>by: Sam Costello</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/12/16/carsblog-addled-adsdaq-fri-22-aug-2008/#comment-2729566</link>
		<pubDate>Wed, 17 Dec 2008 00:52:28 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/12/16/carsblog-addled-adsdaq-fri-22-aug-2008/#comment-2729566</guid>
					<description>@ Rivkah - on your idea above about white-out text: this used to be a pretty common practice among dis-reputable search engine optimization practitioners. Consequently, Google now penalizes sites that engage in that practice (sometimes going as far as to ban them from Google results altogether).

So, while it would be a good idea for contextual ads and serving folks with impairments, the damage it would likely do to a site's Google ranking (and potential eligibility for AdWords inclusion) would likely far outweight the benefit.

Your suggestion of text below the comic, Joey's suggestion of OhNoRobot, or proper use of alt tags would probably be better overall solutions.</description>
		<content:encoded><![CDATA[<p>@ Rivkah - on your idea above about white-out text: this used to be a pretty common practice among dis-reputable search engine optimization practitioners. Consequently, Google now penalizes sites that engage in that practice (sometimes going as far as to ban them from Google results altogether).</p>
<p>So, while it would be a good idea for contextual ads and serving folks with impairments, the damage it would likely do to a site&#8217;s Google ranking (and potential eligibility for AdWords inclusion) would likely far outweight the benefit.</p>
<p>Your suggestion of text below the comic, Joey&#8217;s suggestion of OhNoRobot, or proper use of alt tags would probably be better overall solutions.
</p>
]]></content:encoded>
				</item>
	<item>
		<title>by: Joey Manley</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/12/16/carsblog-addled-adsdaq-fri-22-aug-2008/#comment-2729507</link>
		<pubDate>Wed, 17 Dec 2008 00:26:01 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/12/16/carsblog-addled-adsdaq-fri-22-aug-2008/#comment-2729507</guid>
					<description>This doesn't solve the contextual ad problem (we're working on solutions for that) -- but, Kelson, you should definitely check out OhNoRobot.com, run by our friend and friendly competitor Ryan North. That'll let you full-text search webcomics (the ones who have agreed to participate, anyway).</description>
		<content:encoded><![CDATA[<p>This doesn&#8217;t solve the contextual ad problem (we&#8217;re working on solutions for that) &#8212; but, Kelson, you should definitely check out OhNoRobot.com, run by our friend and friendly competitor Ryan North. That&#8217;ll let you full-text search webcomics (the ones who have agreed to participate, anyway).
</p>
]]></content:encoded>
				</item>
	<item>
		<title>by: Kelson</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/12/16/carsblog-addled-adsdaq-fri-22-aug-2008/#comment-2729422</link>
		<pubDate>Tue, 16 Dec 2008 23:51:52 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/12/16/carsblog-addled-adsdaq-fri-22-aug-2008/#comment-2729422</guid>
					<description>Considering the number of times I've wanted to find a particular strip from some webcomic, but not been able to search for it because it's a pure graphic and so can't be indexed, I'd approve of Rivkah's suggestion to make sure each web page includes some sort of textual representation.

That'll take care of accessibility, indexing for searches, and context-sensitive ads all at once.

(Sometimes I've been lucky, and enough other people have already linked to the page using relevant text, like the time I searched for &quot;grammar spork&quot;. The phrase appears nowhere on the page containing the strip, but Google still figured out it should be the number-one result for the search.)</description>
		<content:encoded><![CDATA[<p>Considering the number of times I&#8217;ve wanted to find a particular strip from some webcomic, but not been able to search for it because it&#8217;s a pure graphic and so can&#8217;t be indexed, I&#8217;d approve of Rivkah&#8217;s suggestion to make sure each web page includes some sort of textual representation.</p>
<p>That&#8217;ll take care of accessibility, indexing for searches, and context-sensitive ads all at once.</p>
<p>(Sometimes I&#8217;ve been lucky, and enough other people have already linked to the page using relevant text, like the time I searched for &#8220;grammar spork&#8221;. The phrase appears nowhere on the page containing the strip, but Google still figured out it should be the number-one result for the search.)
</p>
]]></content:encoded>
				</item>
	<item>
		<title>by: Rivkah</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/12/16/carsblog-addled-adsdaq-fri-22-aug-2008/#comment-2729263</link>
		<pubDate>Tue, 16 Dec 2008 22:50:52 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/12/16/carsblog-addled-adsdaq-fri-22-aug-2008/#comment-2729263</guid>
					<description>Maybe if people included the text below the comic, then it would be able to be categorized, indexed, searched, and &quot;contextualized&quot;. Plus it would be accessible to the hearing impaired. You could even make the text white (or the same as the background color), and it would still be accessible.

Just a thought.</description>
		<content:encoded><![CDATA[<p>Maybe if people included the text below the comic, then it would be able to be categorized, indexed, searched, and &#8220;contextualized&#8221;. Plus it would be accessible to the hearing impaired. You could even make the text white (or the same as the background color), and it would still be accessible.</p>
<p>Just a thought.
</p>
]]></content:encoded>
				</item>
	<item>
		<title>by: Darren J. Gendron</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/12/16/carsblog-addled-adsdaq-fri-22-aug-2008/#comment-2729064</link>
		<pubDate>Tue, 16 Dec 2008 22:09:45 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/12/16/carsblog-addled-adsdaq-fri-22-aug-2008/#comment-2729064</guid>
					<description>Ad revenue is something essential to professional webcomics in that it pays the infrastructure bills. The solid source of income is the merchandising wing. The potential goldmine for a webcomic is that they own it, 100 percent.</description>
		<content:encoded><![CDATA[<p>Ad revenue is something essential to professional webcomics in that it pays the infrastructure bills. The solid source of income is the merchandising wing. The potential goldmine for a webcomic is that they own it, 100 percent.
</p>
]]></content:encoded>
				</item>
	<item>
		<title>by: Ben Avery</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/12/16/carsblog-addled-adsdaq-fri-22-aug-2008/#comment-2728297</link>
		<pubDate>Tue, 16 Dec 2008 20:04:33 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/12/16/carsblog-addled-adsdaq-fri-22-aug-2008/#comment-2728297</guid>
					<description>This is very interesting.

I'm in the midst of presenting one of my new stories as a webcomic right now, and my artist and I are working hard at trying to make it at least worth our time. The contextual words thing has been a challenge, since there are so few words there.

It's interesting, though, the various perceptions different people have of webcomics and print comics. You'd think, though, that if people are able to make money, it wouldn't matter that they happened to be making money off, say, people who read comics . . .

Very interesting.</description>
		<content:encoded><![CDATA[<p>This is very interesting.</p>
<p>I&#8217;m in the midst of presenting one of my new stories as a webcomic right now, and my artist and I are working hard at trying to make it at least worth our time. The contextual words thing has been a challenge, since there are so few words there.</p>
<p>It&#8217;s interesting, though, the various perceptions different people have of webcomics and print comics. You&#8217;d think, though, that if people are able to make money, it wouldn&#8217;t matter that they happened to be making money off, say, people who read comics . . .</p>
<p>Very interesting.
</p>
]]></content:encoded>
				</item>
	<item>
		<title>by: wit</title>
		<link>http://pwbeat.publishersweekly.com/blog/2008/12/16/carsblog-addled-adsdaq-fri-22-aug-2008/#comment-2728218</link>
		<pubDate>Tue, 16 Dec 2008 19:29:43 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2008/12/16/carsblog-addled-adsdaq-fri-22-aug-2008/#comment-2728218</guid>
					<description>Frankly, I'm freakin' amazed that ADSDAQ is dropping any sort of traffic revenue regardless of where it comes from.</description>
		<content:encoded><![CDATA[<p>Frankly, I&#8217;m freakin&#8217; amazed that ADSDAQ is dropping any sort of traffic revenue regardless of where it comes from.
</p>
]]></content:encoded>
				</item>
</channel>
</rss>
