Comments on: Land o’ LInks http://pwbeat.publishersweekly.com/blog/2009/01/09/land-o-links-8/ The News Blog of Comics Culture Mon, 23 Nov 2009 18:08:52 +0000 http://wordpress.org/?v=2.0.2 by: Erica http://pwbeat.publishersweekly.com/blog/2009/01/09/land-o-links-8/#comment-2850526 Tue, 13 Jan 2009 15:33:48 +0000 http://pwbeat.publishersweekly.com/blog/2009/01/09/land-o-links-8/#comment-2850526 I look at "Disney XD" and all I see is the common ascii XD face. I look at “Disney XD” and all I see is the common ascii XD face.

]]> by: Kyle Baker http://pwbeat.publishersweekly.com/blog/2009/01/09/land-o-links-8/#comment-2828682 Fri, 09 Jan 2009 18:29:37 +0000 http://pwbeat.publishersweekly.com/blog/2009/01/09/land-o-links-8/#comment-2828682 Thanks for mentioning Webcarzz, Heidi. I've had this kid's racing cartoon called Patricia Danick, and have been looking for the best medium to put it into. I wanted to do something with online gaming, because I wanted to reach kids, and that's where kids are now. My children are online all day at Club Penguin and Gaia and Webkinz. etc. So when I was contacted about doing a comic for the Webcarzz site, I told them I wanted to actually help put my ideas into their virtual world, rather than vice-versa. When I was a kid, I got all my comics from the candy store and in the newspapers. With the death of newspapers and the fact that candy stores haven't carried comics for years, my main way of finding young readers has been through public libraries. As you know, even the big bookstore chains are collapsing. Basically, I'm doing the same thing DC Comics is doing with their characters: branching into online virtual worlds as a way of creating a future for the comic business. Anyway, thanks for the link! KB Thanks for mentioning Webcarzz, Heidi. I’ve had this kid’s racing cartoon called Patricia Danick, and have been looking for the best medium to put it into. I wanted to do something with online gaming, because I wanted to reach kids, and that’s where kids are now. My children are online all day at Club Penguin and Gaia and Webkinz. etc. So when I was contacted about doing a comic for the Webcarzz site, I told them I wanted to actually help put my ideas into their virtual world, rather than vice-versa.

When I was a kid, I got all my comics from the candy store and in the newspapers. With the death of newspapers and the fact that candy stores haven’t carried comics for years, my main way of finding young readers has been through public libraries. As you know, even the big bookstore chains are collapsing.

Basically, I’m doing the same thing DC Comics is doing with their characters: branching into online virtual worlds as a way of creating a future for the comic business.

Anyway, thanks for the link!

KB

]]> by: Kenny http://pwbeat.publishersweekly.com/blog/2009/01/09/land-o-links-8/#comment-2828485 Fri, 09 Jan 2009 16:15:06 +0000 http://pwbeat.publishersweekly.com/blog/2009/01/09/land-o-links-8/#comment-2828485 Hee hee.... I'll be laughing about this all day: " If I put out 55 books, and I find a key group that’s working better than others, we build around those that are working." Really, DiDio? Hee hee…. I’ll be laughing about this all day:

” If I put out 55 books, and I find a key group that’s working better than others, we build around those that are working.”

Really, DiDio?

]]> by: Al http://pwbeat.publishersweekly.com/blog/2009/01/09/land-o-links-8/#comment-2828277 Fri, 09 Jan 2009 14:47:01 +0000 http://pwbeat.publishersweekly.com/blog/2009/01/09/land-o-links-8/#comment-2828277 So, Didio is saying that DC does not conduct focus group tests because: a. the comics are non-returnable, so sales will tell them is their attempts are successful, and: b. they create 55-65 comics a month, so that quantity of titles gives them the opportunity to continually try new things. I DO get his rationale, but disagree. Maybe an issuee is not selling, but if you don't ask "why", you can abandon a title, a series or a line without really getting to the heart of the matter. Yes, the investment in one comic title is not at the financial level of a Saturday cartoon series, but focus testing can reveal some interesting things about a product. AND give you insight that your competition DOESN'T have. Or already DOES have!!! So, Didio is saying that DC does not conduct focus group tests because: a. the comics are non-returnable, so sales will tell them is their attempts are successful, and: b. they create 55-65 comics a month, so that quantity of titles gives them the opportunity to continually try new things.
I DO get his rationale, but disagree.
Maybe an issuee is not selling, but if you don’t ask “why”, you can abandon a title, a series or a line without really getting to the heart of the matter.
Yes, the investment in one comic title is not at the financial level of a Saturday cartoon series, but focus testing can reveal some interesting things about a product.
AND give you insight that your competition DOESN’T have. Or already DOES have!!!

]]>