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	<title>Comments on: MoCCA &#8216;09: How can something so cool be so hot?</title>
	<link>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/</link>
	<description>The News Blog of Comics Culture</description>
	<pubDate>Mon, 23 Nov 2009 11:48:02 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.0.2</generator>

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		<title>by: THE BEAT &#187; Blog Archive &#187; MoCCA’s Karl Erickson speaks</title>
		<link>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3454569</link>
		<pubDate>Fri, 10 Jul 2009 14:43:01 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3454569</guid>
					<description>[...] You may remember folks getting a little heated about this year&amp;#8217;s MoCCA Festival. There were many, many complaints and problems, and not a lot of response from the show runners at the time, which increased the agitation. But at Robot 6 Tim o&amp;#8221;Shea talks with MoCCA Director Karl Erickson and addresses most of the complaints. To his great credit, Erickson takes the high road and acknowledges that things didn&amp;#8217;t go as well as hoped but that steps can be taken to improve matters in the future:  We are certainly taking steps to contain and minimize the mistakes of this year, the most important of which is getting a much earlier jump in the planning and execution of the Festival. This includes a lengthy review of the 2009 Festival with practical solutions suggested. These include moving the Festival earlier in the spring (as this is not the first year we have had heat problems, AC or no), starting on every aspect of the Festival earlier, and creating a new MoCCA website that will deliver information much more effectively to exhibitors and attendees. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] You may remember folks getting a little heated about this year&#8217;s MoCCA Festival. There were many, many complaints and problems, and not a lot of response from the show runners at the time, which increased the agitation. But at Robot 6 Tim o&#8221;Shea talks with MoCCA Director Karl Erickson and addresses most of the complaints. To his great credit, Erickson takes the high road and acknowledges that things didn&#8217;t go as well as hoped but that steps can be taken to improve matters in the future:  We are certainly taking steps to contain and minimize the mistakes of this year, the most important of which is getting a much earlier jump in the planning and execution of the Festival. This includes a lengthy review of the 2009 Festival with practical solutions suggested. These include moving the Festival earlier in the spring (as this is not the first year we have had heat problems, AC or no), starting on every aspect of the Festival earlier, and creating a new MoCCA website that will deliver information much more effectively to exhibitors and attendees. [&#8230;]
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		<title>by: Robot 6 @ Comic Book Resources - Covering Comic Book News and Entertainment &#187; Talking Comics with Tim: MoCCA&#8217;s Karl Erickson</title>
		<link>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3452843</link>
		<pubDate>Thu, 09 Jul 2009 21:51:07 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3452843</guid>
					<description>[...] O&amp;#8217;Shea: Can you speak to what happened to cause the hour-long delay on Saturday and logistical challenges (like delayed book deliveries, only one trashcan on the show floor [by some reports], names missing from the guide book)&amp;#8211;and are you establishing measures to try to minimize these situations next year? [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] O&#8217;Shea: Can you speak to what happened to cause the hour-long delay on Saturday and logistical challenges (like delayed book deliveries, only one trashcan on the show floor [by some reports], names missing from the guide book)&#8211;and are you establishing measures to try to minimize these situations next year? [&#8230;]
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		<title>by: pj</title>
		<link>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3382373</link>
		<pubDate>Sat, 20 Jun 2009 01:20:00 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3382373</guid>
					<description>I passed on MoCCA this year although I have found it in the past to be one of the best shows on the east coast. I go as an attendee and not an exhibitor though.

One of the things that had struck me in the past was how much more gender balanced the MoCCA show was (is) than any other comic related event I have ever attended. Also, the material does more to promote comics as an art form than any other show too.

The armory is certainly a more convenient location than the Puck Building. The last time I went to the show at the Puck Building it was obvious that MoCCA had already outgrown it’s space and was in need of a larger venue.

It seems to me what everyone seems to be talking about comes down to the organizers being overwhelmed - surely insuring the surroundings are conducive to leisurely browsing is part and parcel of hosting such an event. I think maybe next year the organizers should contact someone in the NYC government and ask for assistance in securing the proper venue because the city has as much of a stake in MoCCA growing as the organizers do.

Isn’t there a place over on 18th by 6th that might be a better spot?</description>
		<content:encoded><![CDATA[<p>I passed on MoCCA this year although I have found it in the past to be one of the best shows on the east coast. I go as an attendee and not an exhibitor though.</p>
<p>One of the things that had struck me in the past was how much more gender balanced the MoCCA show was (is) than any other comic related event I have ever attended. Also, the material does more to promote comics as an art form than any other show too.</p>
<p>The armory is certainly a more convenient location than the Puck Building. The last time I went to the show at the Puck Building it was obvious that MoCCA had already outgrown it’s space and was in need of a larger venue.</p>
<p>It seems to me what everyone seems to be talking about comes down to the organizers being overwhelmed - surely insuring the surroundings are conducive to leisurely browsing is part and parcel of hosting such an event. I think maybe next year the organizers should contact someone in the NYC government and ask for assistance in securing the proper venue because the city has as much of a stake in MoCCA growing as the organizers do.</p>
<p>Isn’t there a place over on 18th by 6th that might be a better spot?
</p>
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		<title>by: Mark</title>
		<link>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3368264</link>
		<pubDate>Mon, 15 Jun 2009 20:31:18 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3368264</guid>
					<description>&quot;How that is relevant to any of the work actually premiering at MoCCA is beyond me. All this complaining about the elements really undermines the whole concept of people getting together to celebrate this industry.&quot;

You're focusing too much on the &quot;industry&quot; part of &quot;people getting together to celebrate this industry,&quot; and ignoring the &quot;people&quot; part of it...

&quot;I’ll make an imperfect comparison, all of the particulars of which touch on problems this year: You can serve the best food in the world at your restaurant, but if someone can’t get a table or reservation easily and can’t be sure of the opening hours or find their table once they get there or a waiter to help, and if it’s so hot that they want to get out even before the appetizer is served, they will almost certainly not linger today and will find another place to eat tomorrow. Again, no matter how good the food is. To take the restaurant comparison a bit further, many will decide to order carry-out (i.e. dash in to pick up Asterios Polyp or listen to Seth talk or see what Bries brought or…) but will leave as soon as possible. And will they come back?&quot;

THIS.

No matter how much the &quot;mainstream&quot; may stereotype us, comic fans are still human beings.  That means we have human bodies and human feelings, and since we can't attend events like MoCCA without bringing our bodies in with us we'll feel physical things like &quot;ugh, it's too hot!&quot; as well as intellectual things like &quot;wow, this comic is awesome!&quot;

Hey, if you don't want people to notice the physical comfort or lack thereof at an event, make it an online event instead of expecting people to physically show up to the thing.</description>
		<content:encoded><![CDATA[<p>&#8220;How that is relevant to any of the work actually premiering at MoCCA is beyond me. All this complaining about the elements really undermines the whole concept of people getting together to celebrate this industry.&#8221;</p>
<p>You&#8217;re focusing too much on the &#8220;industry&#8221; part of &#8220;people getting together to celebrate this industry,&#8221; and ignoring the &#8220;people&#8221; part of it&#8230;</p>
<p>&#8220;I’ll make an imperfect comparison, all of the particulars of which touch on problems this year: You can serve the best food in the world at your restaurant, but if someone can’t get a table or reservation easily and can’t be sure of the opening hours or find their table once they get there or a waiter to help, and if it’s so hot that they want to get out even before the appetizer is served, they will almost certainly not linger today and will find another place to eat tomorrow. Again, no matter how good the food is. To take the restaurant comparison a bit further, many will decide to order carry-out (i.e. dash in to pick up Asterios Polyp or listen to Seth talk or see what Bries brought or…) but will leave as soon as possible. And will they come back?&#8221;</p>
<p>THIS.</p>
<p>No matter how much the &#8220;mainstream&#8221; may stereotype us, comic fans are still human beings.  That means we have human bodies and human feelings, and since we can&#8217;t attend events like MoCCA without bringing our bodies in with us we&#8217;ll feel physical things like &#8220;ugh, it&#8217;s too hot!&#8221; as well as intellectual things like &#8220;wow, this comic is awesome!&#8221;</p>
<p>Hey, if you don&#8217;t want people to notice the physical comfort or lack thereof at an event, make it an online event instead of expecting people to physically show up to the thing.
</p>
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		<title>by: Steffen P. Maarup</title>
		<link>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3358325</link>
		<pubDate>Fri, 12 Jun 2009 15:53:28 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3358325</guid>
					<description>Yup, those Danes are Thomas Thorhauge and Steffen P. Maarup, cover artist and editor, respectively, of From Wonderland with Love, Danish Comics in the Third Millennium, out from Fantagraphics.</description>
		<content:encoded><![CDATA[<p>Yup, those Danes are Thomas Thorhauge and Steffen P. Maarup, cover artist and editor, respectively, of From Wonderland with Love, Danish Comics in the Third Millennium, out from Fantagraphics.
</p>
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		<title>by: Jim Ottaviani</title>
		<link>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3358276</link>
		<pubDate>Fri, 12 Jun 2009 15:29:46 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3358276</guid>
					<description>I also think you have a valid point, Julia. I enjoyed the show and picked up some great comics, as I always do. I'm glad I went, as I always am. I support MoCCA, as I always will. I'd like table prices to be lower -- who wouldn't? -- but I don't have a problem with them. (Two reasons there: First, for me, exhibiting at a show is more about meeting people and seeing new things than making a profit. Second, I'm lucky to not have to try to recoup my costs by selling minicomics...that would be rough!)

But even though I have a high tolerance for heat, I was actively uncomfortable throughout both days this year. Had my wife attended, she would have stepped inside and immediately said &quot;Too hot. I'm leaving.&quot; And then she would have left, and not looked at a single comic or bought a single t-shirt or admired a single print. Nothing. She likes comics and shirts and prints, but she's not crazy -- there are other things to do in NYC on a pleasant day. Pleasant on the outside, anyway.

I'll make an imperfect comparison, all of the particulars of which touch on problems this year: You can serve the best food in the world at your restaurant, but if someone can't get a table or reservation easily and can't be sure of the opening hours or find their table once they get there or a waiter to help, and if it's so hot that they want to get out even before the appetizer is served, they will almost certainly not linger today and will find another place to eat tomorrow. Again, no matter how good the food is. To take the restaurant comparison a bit further, many will decide to order carry-out (i.e. dash in to pick up Asterios Polyp or listen to Seth talk or see what Bries brought or...) but will leave as soon as possible. And will they come back?

So, organization and planning and atmosphere (in all senses of the word) matter, and they affect both attendees and exhibitors. In fact, I worry more about the former than I do about the latter. I know I will be back -- the good outweighed the bad by a large margin. Always does. But I didn't pre-pay for 2010: Given the problems this year, there was too harsh a suite of cancellation penalties for not even knowing the dates of next year's show. Again, planning. I have to do it too.

I had a great time this past weekend, I love exhibiting at MoCCA, and I look forward to doing so again. The problems are real, and shouldn't be downplayed, but they're fixable, and I'm optimistic that they will be fixed.</description>
		<content:encoded><![CDATA[<p>I also think you have a valid point, Julia. I enjoyed the show and picked up some great comics, as I always do. I&#8217;m glad I went, as I always am. I support MoCCA, as I always will. I&#8217;d like table prices to be lower &#8212; who wouldn&#8217;t? &#8212; but I don&#8217;t have a problem with them. (Two reasons there: First, for me, exhibiting at a show is more about meeting people and seeing new things than making a profit. Second, I&#8217;m lucky to not have to try to recoup my costs by selling minicomics&#8230;that would be rough!)</p>
<p>But even though I have a high tolerance for heat, I was actively uncomfortable throughout both days this year. Had my wife attended, she would have stepped inside and immediately said &#8220;Too hot. I&#8217;m leaving.&#8221; And then she would have left, and not looked at a single comic or bought a single t-shirt or admired a single print. Nothing. She likes comics and shirts and prints, but she&#8217;s not crazy &#8212; there are other things to do in NYC on a pleasant day. Pleasant on the outside, anyway.</p>
<p>I&#8217;ll make an imperfect comparison, all of the particulars of which touch on problems this year: You can serve the best food in the world at your restaurant, but if someone can&#8217;t get a table or reservation easily and can&#8217;t be sure of the opening hours or find their table once they get there or a waiter to help, and if it&#8217;s so hot that they want to get out even before the appetizer is served, they will almost certainly not linger today and will find another place to eat tomorrow. Again, no matter how good the food is. To take the restaurant comparison a bit further, many will decide to order carry-out (i.e. dash in to pick up Asterios Polyp or listen to Seth talk or see what Bries brought or&#8230;) but will leave as soon as possible. And will they come back?</p>
<p>So, organization and planning and atmosphere (in all senses of the word) matter, and they affect both attendees and exhibitors. In fact, I worry more about the former than I do about the latter. I know I will be back &#8212; the good outweighed the bad by a large margin. Always does. But I didn&#8217;t pre-pay for 2010: Given the problems this year, there was too harsh a suite of cancellation penalties for not even knowing the dates of next year&#8217;s show. Again, planning. I have to do it too.</p>
<p>I had a great time this past weekend, I love exhibiting at MoCCA, and I look forward to doing so again. The problems are real, and shouldn&#8217;t be downplayed, but they&#8217;re fixable, and I&#8217;m optimistic that they will be fixed.
</p>
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		<title>by: Heidi M.</title>
		<link>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3352238</link>
		<pubDate>Thu, 11 Jun 2009 22:22:03 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3352238</guid>
					<description>Julie, FWIW, I think you have a valid point. I think the reason why many were frustrated by MoCCA is that it was SUCH AN INCREDIBLE SHOW with so many amazing talented people there, and you are right, it is reall important NOT to lose sight of that aspect as well.</description>
		<content:encoded><![CDATA[<p>Julie, FWIW, I think you have a valid point. I think the reason why many were frustrated by MoCCA is that it was SUCH AN INCREDIBLE SHOW with so many amazing talented people there, and you are right, it is reall important NOT to lose sight of that aspect as well.
</p>
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		<title>by: Julia Wertz</title>
		<link>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3352206</link>
		<pubDate>Thu, 11 Jun 2009 22:05:04 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3352206</guid>
					<description>I think you guys misunderstood what I was saying. I was frustrated about all the whining about the heat instead of reporting on comics. A bunch of blogs (not all of them and not this one) spent way too much time talking about the heat. All the complaints were valid, but it really took away from actual reporting on what MoCCA is about. The heat should have been an after thought, not the main part of the report.</description>
		<content:encoded><![CDATA[<p>I think you guys misunderstood what I was saying. I was frustrated about all the whining about the heat instead of reporting on comics. A bunch of blogs (not all of them and not this one) spent way too much time talking about the heat. All the complaints were valid, but it really took away from actual reporting on what MoCCA is about. The heat should have been an after thought, not the main part of the report.
</p>
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		<title>by: Why the Heat at MoCCA Matters &#187; Comics Worth Reading</title>
		<link>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3350197</link>
		<pubDate>Thu, 11 Jun 2009 16:39:16 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3350197</guid>
					<description>[...] Tom Spurgeon brought to my attention that cartoonist Julia Wertz called people complaining about the heat at MoCCA &amp;#8220;whiney bitches&amp;#8221;. I think that&amp;#8217;s handwaving away a real problem. The heat at MoCCA directly affected what I bought (thus decreasing exhibitor sales in a tiny way) for two reasons: [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Tom Spurgeon brought to my attention that cartoonist Julia Wertz called people complaining about the heat at MoCCA &#8220;whiney bitches&#8221;. I think that&#8217;s handwaving away a real problem. The heat at MoCCA directly affected what I bought (thus decreasing exhibitor sales in a tiny way) for two reasons: [&#8230;]
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		<title>by: Henrik Andreasen</title>
		<link>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3347506</link>
		<pubDate>Wed, 10 Jun 2009 20:47:24 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3347506</guid>
					<description>Hi Heidi

Of course we read the Beat in Denmark - is there anywhere else you can get news :-)

The names of the two Danes are Thomas Thorhauge (on the left), who just had his latest GN &quot;Kom Hjem&quot; (Come Home) published here in Denmark. The other guy I'm not quite sure of, but I believe it should be Steffen P. Maarup.

See you in San Diego!</description>
		<content:encoded><![CDATA[<p>Hi Heidi</p>
<p>Of course we read the Beat in Denmark - is there anywhere else you can get news <img src='http://pwbeat.publishersweekly.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>The names of the two Danes are Thomas Thorhauge (on the left), who just had his latest GN &#8220;Kom Hjem&#8221; (Come Home) published here in Denmark. The other guy I&#8217;m not quite sure of, but I believe it should be Steffen P. Maarup.</p>
<p>See you in San Diego!
</p>
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		<title>by: mike.</title>
		<link>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3347464</link>
		<pubDate>Wed, 10 Jun 2009 19:43:27 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3347464</guid>
					<description>Time for action. There's a list of contact names and emails at the bottom of the sidebar on the Festival page. May I suggest that we all send a message to Barrie Addleberg at moccafest@moccany.org listing all the things that we liked about this year's festival, all the things that we didn't, and politely, calmly, and firmly tell them exactly what needs to be fixed and how.

And may I further suggest that, if you've got the time and energy, please volunteer your services in the organization and operation of next year's festival? I know I'm considering it. The person to talk to for that apparently is Liz Gorinksky at volunteers@moccany.org</description>
		<content:encoded><![CDATA[<p>Time for action. There&#8217;s a list of contact names and emails at the bottom of the sidebar on the Festival page. May I suggest that we all send a message to Barrie Addleberg at <a href="mailto:moccafest@moccany.org">moccafest@moccany.org</a> listing all the things that we liked about this year&#8217;s festival, all the things that we didn&#8217;t, and politely, calmly, and firmly tell them exactly what needs to be fixed and how.</p>
<p>And may I further suggest that, if you&#8217;ve got the time and energy, please volunteer your services in the organization and operation of next year&#8217;s festival? I know I&#8217;m considering it. The person to talk to for that apparently is Liz Gorinksky at <a href="mailto:volunteers@moccany.org">volunteers@moccany.org</a>
</p>
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		<title>by: Cheese</title>
		<link>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3347321</link>
		<pubDate>Wed, 10 Jun 2009 18:15:53 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3347321</guid>
					<description>&quot;It's New York in the summer, get over it,&quot; may have been an excuse in the 1930's, but to have a festival with thousands of attendees and exhibitors that paid six figures to be there in the 21st century with no air conditioning is unprofessional and irresponsible. 

The price of the show is what's more relevant to what's being shown there. If you can't afford the table, you can't exhibit.</description>
		<content:encoded><![CDATA[<p>&#8220;It&#8217;s New York in the summer, get over it,&#8221; may have been an excuse in the 1930&#8217;s, but to have a festival with thousands of attendees and exhibitors that paid six figures to be there in the 21st century with no air conditioning is unprofessional and irresponsible. </p>
<p>The price of the show is what&#8217;s more relevant to what&#8217;s being shown there. If you can&#8217;t afford the table, you can&#8217;t exhibit.
</p>
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		<title>by: Kent</title>
		<link>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3346755</link>
		<pubDate>Wed, 10 Jun 2009 12:43:35 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3346755</guid>
					<description>&quot;The programming at MoCCA was simple stuff...&quot; strikes me as a little patronizing. A lot of work went into putting the program together. I'm glad that the programming &quot;slayed&quot; but organizing two days of solid programming is never &quot;simple stuff.&quot; As for the main concerns...well...the critics have a point.</description>
		<content:encoded><![CDATA[<p>&#8220;The programming at MoCCA was simple stuff&#8230;&#8221; strikes me as a little patronizing. A lot of work went into putting the program together. I&#8217;m glad that the programming &#8220;slayed&#8221; but organizing two days of solid programming is never &#8220;simple stuff.&#8221; As for the main concerns&#8230;well&#8230;the critics have a point.
</p>
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		<title>by: ephraim</title>
		<link>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3346657</link>
		<pubDate>Wed, 10 Jun 2009 11:22:34 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3346657</guid>
					<description>But the &quot;whining&quot;, as you put it, isn't just about the heat. (altho it's convenient to try and boil all the gripes down to that...)

it is a shoddily run, overpriced show in a bad facility.</description>
		<content:encoded><![CDATA[<p>But the &#8220;whining&#8221;, as you put it, isn&#8217;t just about the heat. (altho it&#8217;s convenient to try and boil all the gripes down to that&#8230;)</p>
<p>it is a shoddily run, overpriced show in a bad facility.
</p>
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		<title>by: julia wertz</title>
		<link>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3346554</link>
		<pubDate>Wed, 10 Jun 2009 10:00:53 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3346554</guid>
					<description>I'm so sick of all the whining about MoCCA all over the internet. It's New York in the summer, it's gonna be hot. How that is relevant to any of the work actually premiering at MoCCA is beyond me. All this complaining about the elements really undermines the whole concept of people getting together to celebrate this industry. Now we all just look like a bunch of whiney bitches.</description>
		<content:encoded><![CDATA[<p>I&#8217;m so sick of all the whining about MoCCA all over the internet. It&#8217;s New York in the summer, it&#8217;s gonna be hot. How that is relevant to any of the work actually premiering at MoCCA is beyond me. All this complaining about the elements really undermines the whole concept of people getting together to celebrate this industry. Now we all just look like a bunch of whiney bitches.
</p>
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		<title>by: Frank</title>
		<link>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3346365</link>
		<pubDate>Wed, 10 Jun 2009 07:47:56 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3346365</guid>
					<description>I came from New Zealand to exhibit at MoCCA. I made a decent amount of money, met a bunch of fans, hopefully created a bunch of new ones and had a nice time.

But it was hot and next year is too expensive for me. Also I almost was unable to attend this year as I couldn't find out the day soon enough to book an international flight at a reasonable rate. If MoCCA wants to have more international attendees this is a problem.

San Diego and HeroesCon bent over backwards to help me but half the time with MoCCA I didn't receive an e-mail response to my questions. In the more immediate lead-up, information was more forthcoming.

I had a GREAT time, I would hate to miss out on next year, but financially it may become just too much of a stretch for me. Hopefully they read this and take it to heart.</description>
		<content:encoded><![CDATA[<p>I came from New Zealand to exhibit at MoCCA. I made a decent amount of money, met a bunch of fans, hopefully created a bunch of new ones and had a nice time.</p>
<p>But it was hot and next year is too expensive for me. Also I almost was unable to attend this year as I couldn&#8217;t find out the day soon enough to book an international flight at a reasonable rate. If MoCCA wants to have more international attendees this is a problem.</p>
<p>San Diego and HeroesCon bent over backwards to help me but half the time with MoCCA I didn&#8217;t receive an e-mail response to my questions. In the more immediate lead-up, information was more forthcoming.</p>
<p>I had a GREAT time, I would hate to miss out on next year, but financially it may become just too much of a stretch for me. Hopefully they read this and take it to heart.
</p>
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		<title>by: Darren J. Gendron</title>
		<link>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3345470</link>
		<pubDate>Tue, 09 Jun 2009 20:54:25 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3345470</guid>
					<description>I'm scratching my head as to why Al thinks that every artist has a promotional budget for their work? Or how MoCCA should be a promo show?
Honestly, while the foot-traffic was OK, it wasn't big enough to count as a promotional effort. Maybe 2000, maybe 3000 people? Was there attendance numbers released for it?
Anyhow, the costs weren't just $400. It's that much for the table. Then throw in transportation to New York. Add in lodging. And then you've got to eat. New York isn't cheap.
And while you can scrimp and cut costs, crash at a friends place and find cheap transportation, you're looking at a total cost to a table at a minimum of $600. Made worse when you account for every piece of merch on the table costing production money. Realistically, a creator would need to pull in ~$1000 in revenue to cover the cost of doing MoCCA, and the crowd did not have that kind of money.
Meanwhile, some of the bigger shows out there, including anime shows and such, cost drastically less in tables, lodging, food, ect. Anime Expo, if you do your paperwork correctly, costs $100 for a table, plus $50 or so per badge. Even with my full roster of helpers, I'm only paying $300 for an artist alley spot. When factored against the massive flow of foot traffic, I'd gladly pay for that.
San Diego Comic Con is also around the $300 a table rate, and again, a far better chunk of foot-traffic.
Really, if MoCCA wants to charge $400 for a table, they need to provide WAY more foot-traffic. I saw no outside advertisement of there being a show on. I don't know if there was any advertisement locally, as I'm not in the area. And the heat really, really killed things. People aren't going to walk around and casually shop when it's 90 degrees. They're going to go outside, where it was about 80 degrees, and go shop at the Pinoy festival two blocks over (which had lots of tents, signs and things going on to scream &quot;there's something going on here.&quot;</description>
		<content:encoded><![CDATA[<p>I&#8217;m scratching my head as to why Al thinks that every artist has a promotional budget for their work? Or how MoCCA should be a promo show?<br />
Honestly, while the foot-traffic was OK, it wasn&#8217;t big enough to count as a promotional effort. Maybe 2000, maybe 3000 people? Was there attendance numbers released for it?<br />
Anyhow, the costs weren&#8217;t just $400. It&#8217;s that much for the table. Then throw in transportation to New York. Add in lodging. And then you&#8217;ve got to eat. New York isn&#8217;t cheap.<br />
And while you can scrimp and cut costs, crash at a friends place and find cheap transportation, you&#8217;re looking at a total cost to a table at a minimum of $600. Made worse when you account for every piece of merch on the table costing production money. Realistically, a creator would need to pull in ~$1000 in revenue to cover the cost of doing MoCCA, and the crowd did not have that kind of money.<br />
Meanwhile, some of the bigger shows out there, including anime shows and such, cost drastically less in tables, lodging, food, ect. Anime Expo, if you do your paperwork correctly, costs $100 for a table, plus $50 or so per badge. Even with my full roster of helpers, I&#8217;m only paying $300 for an artist alley spot. When factored against the massive flow of foot traffic, I&#8217;d gladly pay for that.<br />
San Diego Comic Con is also around the $300 a table rate, and again, a far better chunk of foot-traffic.<br />
Really, if MoCCA wants to charge $400 for a table, they need to provide WAY more foot-traffic. I saw no outside advertisement of there being a show on. I don&#8217;t know if there was any advertisement locally, as I&#8217;m not in the area. And the heat really, really killed things. People aren&#8217;t going to walk around and casually shop when it&#8217;s 90 degrees. They&#8217;re going to go outside, where it was about 80 degrees, and go shop at the Pinoy festival two blocks over (which had lots of tents, signs and things going on to scream &#8220;there&#8217;s something going on here.&#8221;
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		<title>by: Jill aka The Nerdy Bird</title>
		<link>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3345352</link>
		<pubDate>Tue, 09 Jun 2009 19:51:09 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3345352</guid>
					<description>Is pushing the show back to April or May not an option? At least then open doors and windows would cool the place down considerably. 

I did like that all the tables where in one large open space this year though, even if it did seem sort of flea-markety.</description>
		<content:encoded><![CDATA[<p>Is pushing the show back to April or May not an option? At least then open doors and windows would cool the place down considerably. </p>
<p>I did like that all the tables where in one large open space this year though, even if it did seem sort of flea-markety.
</p>
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		<title>by: Cheese</title>
		<link>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3345323</link>
		<pubDate>Tue, 09 Jun 2009 19:25:06 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3345323</guid>
					<description>Addendum: There were 257 tables at MoCCA, the early bird non-sharing price was $350 for 2009, making it $89,950.  Now if you got a half table, which most folks do, they charged you $200 each ($250 ea. for 2010), bringing the total much closer to $100Gs.  You would think for $100,000 they could pony up more then two floor fans and one garbage can. 

New York has many indie friendly comic shops who carry most of the NYC crowd's stuff; if NYers want my stuff they get it at Hanley's or FB or wherever, making the MoCCA Fest a wash for us.  I do it because I've been a MoCCA exhibitor and supporter since its inception. Hell, two Team 12 members had their wedding at MoCCA!  We consider the museum a treasure. That said, my loyalty has limits, and $400 a table is pushing it. If next years show is as badly managed as the last two, and still has the complete lack of resources (no AC, no advertising, terrible web presence and again, more then one trash can) I'm jumping ship and taking any exhibitors I can convince with me.</description>
		<content:encoded><![CDATA[<p>Addendum: There were 257 tables at MoCCA, the early bird non-sharing price was $350 for 2009, making it $89,950.  Now if you got a half table, which most folks do, they charged you $200 each ($250 ea. for 2010), bringing the total much closer to $100Gs.  You would think for $100,000 they could pony up more then two floor fans and one garbage can. </p>
<p>New York has many indie friendly comic shops who carry most of the NYC crowd&#8217;s stuff; if NYers want my stuff they get it at Hanley&#8217;s or FB or wherever, making the MoCCA Fest a wash for us.  I do it because I&#8217;ve been a MoCCA exhibitor and supporter since its inception. Hell, two Team 12 members had their wedding at MoCCA!  We consider the museum a treasure. That said, my loyalty has limits, and $400 a table is pushing it. If next years show is as badly managed as the last two, and still has the complete lack of resources (no AC, no advertising, terrible web presence and again, more then one trash can) I&#8217;m jumping ship and taking any exhibitors I can convince with me.
</p>
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		<title>by: Al</title>
		<link>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3345284</link>
		<pubDate>Tue, 09 Jun 2009 18:52:31 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3345284</guid>
					<description>I did not know how limited the funds were for creators who are showing their works at these shows. When I heard that a table at this convention in NYC goes for $400 for the weekend, I felt that it was inexpensive.

Presumably they get a table that faces onto the main flow of convention traffic, and not down some abandoned hallway toward the loading dock or something.

I am surprised that creators and self publishers are not in a position to have a promotional budget for this kind of excellent opportunity for exposure. But I do understand that some of the hand made comics and 50 cent mini comics are labours of love, and every cent that is spent creating and selling them is coming from someone's own meager after-tax income, or subsidized by loans from loved ones.

Thanks for making me more aware of the financial realities of this activity.</description>
		<content:encoded><![CDATA[<p>I did not know how limited the funds were for creators who are showing their works at these shows. When I heard that a table at this convention in NYC goes for $400 for the weekend, I felt that it was inexpensive.</p>
<p>Presumably they get a table that faces onto the main flow of convention traffic, and not down some abandoned hallway toward the loading dock or something.</p>
<p>I am surprised that creators and self publishers are not in a position to have a promotional budget for this kind of excellent opportunity for exposure. But I do understand that some of the hand made comics and 50 cent mini comics are labours of love, and every cent that is spent creating and selling them is coming from someone&#8217;s own meager after-tax income, or subsidized by loans from loved ones.</p>
<p>Thanks for making me more aware of the financial realities of this activity.
</p>
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		<title>by: Tea</title>
		<link>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3345265</link>
		<pubDate>Tue, 09 Jun 2009 18:36:43 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3345265</guid>
					<description>I think everyone here has covered all of the important points, so I would just like to suggest that the Crystal Cross might be a colossal Sword in a Stone?</description>
		<content:encoded><![CDATA[<p>I think everyone here has covered all of the important points, so I would just like to suggest that the Crystal Cross might be a colossal Sword in a Stone?
</p>
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		<title>by: Alec Longstreth</title>
		<link>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3345210</link>
		<pubDate>Tue, 09 Jun 2009 17:43:27 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3345210</guid>
					<description>While I'm not stoked about the $400+ tabling fee for next year, I do feel obligated to point out that most people who are selling $0.50 minicomics do not buy a whole table just for themselves.  I would say that most minicomics creators are sharing the table with a friend (or two or three!) bringing the cost down to $100 - $200 a person, which is more manageable.</description>
		<content:encoded><![CDATA[<p>While I&#8217;m not stoked about the $400+ tabling fee for next year, I do feel obligated to point out that most people who are selling $0.50 minicomics do not buy a whole table just for themselves.  I would say that most minicomics creators are sharing the table with a friend (or two or three!) bringing the cost down to $100 - $200 a person, which is more manageable.
</p>
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		<title>by: Matthew Loux</title>
		<link>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3345192</link>
		<pubDate>Tue, 09 Jun 2009 17:30:24 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3345192</guid>
					<description>I agree with all the slams, and I don't want to because before, MoCCA's always been my favorite show, but the past few years the price hikes have been making me shake my head.  No do-it-yourself'er could make that $ back. And now with the bad organization and terrible venue... We're gonna try it next year because we will be having new books, but if it is anything like this year we're dropping out. I almost feel like there needs to be an alternative small press show in NY now.</description>
		<content:encoded><![CDATA[<p>I agree with all the slams, and I don&#8217;t want to because before, MoCCA&#8217;s always been my favorite show, but the past few years the price hikes have been making me shake my head.  No do-it-yourself&#8217;er could make that $ back. And now with the bad organization and terrible venue&#8230; We&#8217;re gonna try it next year because we will be having new books, but if it is anything like this year we&#8217;re dropping out. I almost feel like there needs to be an alternative small press show in NY now.
</p>
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		<title>by: michael</title>
		<link>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3345147</link>
		<pubDate>Tue, 09 Jun 2009 16:58:38 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3345147</guid>
					<description>Maybe if they pushed it closer to the colder months (not near NYCC though) it would be a better outlet, but then again, MOCCA loses it's charm of being during the nicer weather, outside at least.

And yeah, I'm one who thinks they should've stayed at the Puck.</description>
		<content:encoded><![CDATA[<p>Maybe if they pushed it closer to the colder months (not near NYCC though) it would be a better outlet, but then again, MOCCA loses it&#8217;s charm of being during the nicer weather, outside at least.</p>
<p>And yeah, I&#8217;m one who thinks they should&#8217;ve stayed at the Puck.
</p>
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		<title>by: dave roman</title>
		<link>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3345112</link>
		<pubDate>Tue, 09 Jun 2009 16:33:44 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3345112</guid>
					<description>I really would love to see the MoCCA art fest make a comeback. I think everyone WANTS it to be great. And I'm glad that attendance was still strong enough to make it a success for a lot of people (myself included). 

But I also agree with those saying $400+ makes it no longer a small press friendly show. A real shame because the festival started as NY's answer to the cancelled 2001 Small Press Expo. You really need to have some graphic novels, t-shirts, toys etc to make back that kind of investment. --But personally, if the increase in table costs goes toward central air I'd probably say it's worth it. Health over profits!</description>
		<content:encoded><![CDATA[<p>I really would love to see the MoCCA art fest make a comeback. I think everyone WANTS it to be great. And I&#8217;m glad that attendance was still strong enough to make it a success for a lot of people (myself included). </p>
<p>But I also agree with those saying $400+ makes it no longer a small press friendly show. A real shame because the festival started as NY&#8217;s answer to the cancelled 2001 Small Press Expo. You really need to have some graphic novels, t-shirts, toys etc to make back that kind of investment. &#8211;But personally, if the increase in table costs goes toward central air I&#8217;d probably say it&#8217;s worth it. Health over profits!
</p>
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		<title>by: Liz B.</title>
		<link>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3345109</link>
		<pubDate>Tue, 09 Jun 2009 16:31:45 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3345109</guid>
					<description>I really do hope MoCCA gets its act together next year. I actually think the Armory has potential as a venue, they just have to figure out a way to make it work better somehow (most likely by making the date slightly earlier, maybe late May). I loved all the old army stuff, not to mention the neighborhood! I am bummed that so many people are not going to exhibit next year, but hopefully it will be a wake-up call for the organizers.</description>
		<content:encoded><![CDATA[<p>I really do hope MoCCA gets its act together next year. I actually think the Armory has potential as a venue, they just have to figure out a way to make it work better somehow (most likely by making the date slightly earlier, maybe late May). I loved all the old army stuff, not to mention the neighborhood! I am bummed that so many people are not going to exhibit next year, but hopefully it will be a wake-up call for the organizers.
</p>
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		<title>by: Brian Wood</title>
		<link>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3345079</link>
		<pubDate>Tue, 09 Jun 2009 16:10:40 +0000</pubDate>
		<guid>http://pwbeat.publishersweekly.com/blog/2009/06/09/mocca-09-how-can-something-so-cool-be-so-hot/#comment-3345079</guid>
					<description>Put me down as another person who, after exhibiting at Mocca (and loving it) every year since the year it opened, decided not to sign up for next year.  For a variety of reasons, but two very big ones being the new venue and the tendency to not be listed as an exhibitor in the public info, despite talking to organizers about it many times over the years.

Breaks my heart.  

brian w</description>
		<content:encoded><![CDATA[<p>Put me down as another person who, after exhibiting at Mocca (and loving it) every year since the year it opened, decided not to sign up for next year.  For a variety of reasons, but two very big ones being the new venue and the tendency to not be listed as an exhibitor in the public info, despite talking to organizers about it many times over the years.</p>
<p>Breaks my heart.  </p>
<p>brian w
</p>
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