by Marc-Oliver Frisch
In June, DC Comics’ periodical business was mostly defined by all the things that didn’t happen. Final Crisis #2 didn’t seize the top spot. The new weekly Trinity, DC’s big launch of the month, didn’t make the Top 10. The third chapter of “Batman RIP” didn’t show up in stores as scheduled; neither did All Star Batman, Reign in Hell, The Legion of Super-Heroes, Robin, Blue Beetle, Fables, The Exterminators or Northlanders. At Vertigo, the launch of the new monthly Madame Xanadu didn’t much affect average periodical sales. And at WildStorm, average periodical sales didn’t increase from May’s historical low. See below for the details, and please mind the disclaimers at the end of the column. Thanks to Milton Griepp and ICv2.com for the permission to use their figures. An overview of ICv2.com’s estimates can be found here.
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3 - FINAL CRISIS
05/2008: Final Crisis #1 of 7 — 144,826 [151,704]
06/2008: Final Crisis #2 of 7 — 126,082 (-12.9%)
The bad news first: There’s no sign that the poor performance of Final Crisis in comparison with other blockbuster comics is due to an accounting glitch or because retailers massively misjudged demand when they placed their orders. So far, the numbers we see appear to be an accurate reflection of the book’s reception in the market place.
On the other hand, the second-issue drop in June is relatively small, particularly for a book selling above 100K. Marvel’s Secret Invasion, by comparison, saw a 27.1% drop for its second issue in May, shedding almost 70,000 units, as opposed to the 20,000 copies Final Crisis lost between its first two issues. Final Crisis #1 also made the chart again in June, selling an additional 6,878 copies.
Neither of these things suggests that retailers are rushing to make some significant course correction here, mind you, and Final Crisis sales are still in a different league from those of Secret Invasion. But the modest drop and the reorders may be a hint that the audience is slowly coming around to the book, after all.
Like the debut issue, Final Crisis #2 was promoted with a 50/50 variant-cover edition.
Batman #678, the third chapter of the much-hyped “Batman RIP” arc missed its June shipping date, meanwhile, and didn’t come out until July. The first two parts of the story both made the chart again in June, however, selling an additional 11,809 and 7,959 units, respectively. That’s quite significant, and it suggests that “Batman RIP” is a hit.
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