by Marc-Oliver Frisch
For the DC Comics’ mainstream line of periodicals, July was the most eventful month in ages. Although the company’s big blockbuster Final Crisis missed its July shipping date, the series saw its first couple of spin-off books with Final Crisis: Requiem and Final Crisis: Rogue’s Revenge. The popular “Batman RIP” storyline returned with a vengeance, meanwhile, and began spawning crossover arcs in the secondary Batman books. There also were a Justice Society of America Annual, Ambush Bug and Reign in Hell, as well as - just in time for the new film - a whole bunch of Batman-related specials and miniseries. And quite what on earth was going on with Trinity in July, we can’t be certain, but I’m taking a brave stab at an educated guess, anyway.
As far as Vertigo and WildStorm’s periodical departments are concerned, the most notable thing that happened in July was probably the fact that three of their new releases failed to make the Top 300. In fairness, July was a month with five shipping dates for new material and an unusually high bottom line for the charts. But that’s happened before, and it’s never pushed any Vertigo or WildStorm periodicals off the chart until now. Vertigo’s average periodical sales continued to be stuck below 11,000 in July. At WildStorm, the latest Wildcats relaunch and an X-Files adaptation failed to get average periodical sales back above the 10K mark again.
The lateness of the column this time around is entirely my fault, by the way. After relocating several times in the last few weeks, my computer decided to call it quits and crashed, just when I’d finally settled down. My apologies to all for the delay, especially to Heidi and Paul, whose Marvel piece has been done for quite some time.
See below for the details, and please mind the disclaimers at the end of the column. Thanks to Milton Griepp and ICv2.com for the permission to use their figures. An overview of ICv2.com’s estimates can be found here.
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5 - BATMAN
07/2001: Batman #593 — 43,654*
07/2002: Batman #605 — 52,635*
07/2003: Batman #617 — 146,601 [158,844]
07/2004: Batman #630 — 69,026 [ 70,414]
07/2005: Batman #642 — 65,435
07/2006: Batman #655 — 113,567 [123,903]
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07/2007: Batman #666 — 83,781 (+ 4.6%)
08/2007: Batman #667 — 78,578 (- 6.2%) [ 82,418]
08/2007: Batman #668 — 76,962 (- 2.1%)
09/2007: Batman #669 — 73,471 (- 4.5%)
10/2007: Batman #670 — 76,890 (+ 4.7%) [ 86,049]
11/2007: Batman #671 — 76,764 (- 0.2%) [ 80,440]
12/2007: Batman #672 — 71,189 (- 7.3%)
01/2008: Batman #673 — 69,234 (- 2.8%)
02/2008: Batman #674 — 68,208 (- 1.5%)
03/2008: –
04/2008: Batman #675 — 71,138 (+ 4.3%)
05/2008: Batman #676 — 105,039 (+47.9%) [122,877]
05/2008: Batman #677 — 96,116 (- 8.5%) [111,065]
06/2008: –
07/2008: Batman #678 — 103,213 (+ 7.4%)
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6 months: +49.1%
1 year : +23.2%
2 years : - 9.1%
5 years : -29.6%
Grant Morrison’s “Batman RIP” arc keeps Batman sales far above their previously established level. Between June and July, the first two chapters of the storyline also sold a combined 33,000 units in reorders. So, all told, it’s one of DC’s bigger hits of late, trumping even previous successes like the “Resurrection of Ra’s al Ghul” and “Sinestro Corps War” crossovers.
What the three publishing events have in common is that they’re stories centered on specific characters, rather than celebrations of the DC Universe as an end in itself. There may be a lesson in that.
As with the two previous issues, there was a 1-for-25 variant-cover edition of Batman #678, which means that retailers had to order 25 units of the regular edition to qualify for ordering one variant-cover edition.
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