This Week’s Publishers Weekly spotlights Francoise Mouly’s new Toon Books imprint. Mouly will be publishing a new line of comics for very early readers.

Mouly has announced plans to launch a new line of book format comics called Toon Books, aimed at readers ages four and up, designed to nurture basic reading skills and encourage a love of visual storytelling.

The line will launch with three books in spring 2008 and will be distributed by Diamond Book Distributors. Titles include Benny and Penny by Geoffrey Hayes, Silly Lilly by Agnes Rosenstiehl and Otto’s Orange Day by Frank Cammuso and Jay Lynch. Mouly is providing all the financing and expects to publish six books in 2008, including a Toon Book by Art Spiegelman (called Jack and the Box) that will be part of the second set of releases.

Mouly has been consulting with educators along the way, and the books will be used in at least one pilot reading program in Maryland.

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